Market Overview

The global automotive display market size by sales at businesses rose to US$ 9,320 million, 103.8% of the previous year.

Of automotive displays, installation of the following displays is increasing: Pillar to pillar displays that stretch across the cockpit, mini LED displays [Direct LED (BLU)] with higher luminance than conventional liquid crystal displays (LCDs) geared to digital cockpits on which multiple information is digitally displayed, high-contrast anti-glare/low reflection (AG/LR) films that suppress reflection, automotive displays with high added values adopting in-cell touchscreens, etc. The global automotive display market is projected to steadily expand, due to increase in the introduction of displays with expensive unit prices such as large screens with more than 12 inches or active-matrix organic light emitting diode (AMOLED) displays, etc.

Noteworthy Topics

AMOLED Displays May Become New Driving Force for Automotive Display Market to Grow

The requirement for AMOLED displays as the automotive displays by OEMs (automakers) and Tier1 suppliers has changed into those that create more luxurious atmosphere than conventional LCDs. This has shifted the substrates for AMOLED displays from plastic ones for enabling flexibility such as curved surfaces to rigid, glass types.

Expanded adoption of glass substrates has helped AMOLED displays to overcome their challenge of high unit price, with reduction of unit price expected. As those OEMs that differentiate instrument clusters by employing AMOLED displays are likely to increase, automotive AMOLED displays can be the new driving power for the automotive display market to grow.

Future Outlook

The global automotive display market is projected to reach US$15,300 by 2031.
By 2023 when full-scale production of electric vehicles (EVs) has been observed in Europe, the designs for digital cockpits are in the transition period. With their focus on automotive displays with high added values geared for pillar-to-pillar displays, display manufacturers are developing new cockpit designs by combining around 15-inch displays with long displays of 20 to 30 inches.

Other than AMOLED displays that can generate high-end atmosphere, the demand for automotive displays with a privacy-mode function that can suppress viewing angles is expanding mainly in Europe, indicating how the development of value-added automotive displays is attracting attention.
The global automotive display market has entered the era of pursuing quality rather than quantity. Therefore, display manufacturers should pursue technological innovation for the development of automotive displays whose unit price per display exceeds that of consumer displays.

Research Outline