Market Overview

The market of seniors housing (following four types: paid nursing home for seniors, moderate-fee home for the elderly, silver housing [barrier-free, public lease houses with living support services by life-support advisors for seniors], and elderly housing with care services,) sees the increase in newly built supplies year by year. MLIT, in its “Basic Plan for Living” has set the target to increase the rate of seniors housing supplies to 4% of the elderly population by 2030. The businesses are working to achieve the target.

Noteworthy Topics

Expecting the Increasing Roles of Seniors Housing Referral Agencies

There are various types of seniors housing such as nursing homes, barrier-free public lease houses with living support services, etc., but, in general, it is difficult to understand the differences in details.
The conditions of elderly people in need of long-term care and are targeted to live in seniors housing differ by person to person, depending on the comfort they feel, the appropriate living environment, the location, financial affordability, etc. Seniors housing referral agents provide useful information on such housing to users as well as user families, upon understanding the conditions of each user.

As the number of seniors housing continues increasing and as the features of such residences have been diversified and subdivided, the information has become copious. It is the housing referral agencies that can provide information on characteristics and services for each residence and match the elderly person with the right housing, by putting themselves in the positions of each elderly client. While the awareness of referral business is still low, the roles of seniors housing referral agencies are expected to become significant as the awareness improves for the future.

Future Outlook

One of the factors to consider developing seniors housing is the locational conditions. Those elderly people who have actively enjoyed their lives often demand their future living environment to be just like the current one. Because their living sphere is often located in the urban areas or city centers with easy access to railway and bus transportations and close to some leisure facilities and shopping places rather than abundant natural surroundings, it is needed to be kept in mind that the locations of seniors housing need to maintain and improve the convenience.

It is necessary to provide residence that enable seniors to enjoy their daily lives and to live more peacefully than ever before. The projects therefore should develop housing environments that are no different from their current living environment and living areas.

Research Outline