House Building Materials and Housing Equipment Market in Japan: Key Research Findings 2021

House Building Materials and Housing Equipment Market for FY2020 Hit Hard by COVID-19

Yano Research Institute (the President, Takashi Mizukoshi) has carried out a survey on the domestic market of house building materials and housing equipment, and found out the current condition of each field and the future perspective.


Summary of Research Findings

Impacted by the sharp decline in new housing starts stemming from the spread of COVID-19 pandemic, size of the house building materials and housing equipment market for FY2020 decreased from the previous fiscal year.

Nonetheless, although the entire market of house building materials and housing equipment shrunk in FY2020, interest toward items that has anti-COVID-19 features, such as antibacterial/antiviral materials, ventilation systems for improving air environment, and touchless (sensor-activated) equipment, are growing. Moreover, as longer hours are spent at home and work from home is becoming common, people will be more absorbed in making their home more comfortable. Demand is expected to rise for products that enhance residential environment.

Noteworthy Topics

Products/Functions such as “Antibacterial/Antiviral Building Materials”, “Touchless Faucet“, and “High-Performance Ventilation Systems” are in the Spotlight

According to the results of the questionnaire on 40 house building materials and equipment companies, the most promising feature to become a standard for the house building materials and equipment is “antibacterial/antiviral building material”, followed by “touchless faucet”, “high-performance ventilation systems”, and “smart/IoT housing equipment”. In addition, “touchless door (systems)”, “work from home desks”, “washstand by the entrance door”, and “parcel delivery box for detached house” are also getting a great deal of attention.

Research Outline

1.Research Period: April to July 2021
2.Research Object: Makers of house building materials and housing equipment
3.Research Methogology: Face-to-face interviews by the specialized researchers, survey by questionnaire, and literature research

House Building Materials and Housing Equipment Market

The market of house building materials in this research indicates the materials used for home, including wooden construction materials, ceramic construction materials, metal construction materials, plastic construction materials, heat insulation materials, interior materials, and exterior building materials. The housing equipment market refers to kitchen (unit kitchens), bath (prefabricated baths and bathtubs), washstand/sink, toilets (ceramic plumbing fixtures), water heater for households, kitchen instruments, residential floor heating system, residential solar generating system, home elevator, dishwasher, and bathroom heater/dryer. The building materials and housing equipment in this research indicates those used for house building (for new construction and refurbishment); those used for non-residential construction are excluded.

<Products and Services in the Market>

(1) Housing market (2) Wooden construction materials market (3) Ceramic construction materials market (4) Metal construction materials market (5) Plastic construction material market (6) Heat insulation materials market (7) Housing equipment market (8) Interior materials market (9) Exterior materials market

Published Report

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