No.2460
06/16/2020

Repositioning by Judo, Acupuncture, Moxibustion, and Massage Market in Japan: Key Research Findings 2020

Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the domestic market of repositioning by Judo, acupuncture, moxibustion, and massage, and found out the market size and trends, the trends of market players, and the future outlook.


Transition of Repositioning by Judo, Acupuncture, Moxibustion, and Massage Market
Transition of Repositioning by Judo, Acupuncture, Moxibustion, and Massage Market
Transition of Judo Repositioning Market
Transition of Judo Repositioning Market

Market Overview

Treatment services provided at orthopedic, acupuncture, moxibustion, and massage clinics are positioned as the treatment services provided by the practitioners who passed the national qualification tests. Therefore, they are different from medical practices at orthopedic hospitals and medical, osteopathic, and chiropractics treatments provided by the practitioners who passed private-sector qualification systems.

The domestic market of repositioning by Judo, acupuncture, moxibustion, and massage has been on the decline since 2015 due to decrease in insured medical expenses for the judo therapy market. The market size of repositioning by Judo, acupuncture, moxibustion, and massage based on the sales at businesses attained 944,000 million yen, 98.2% of the size of the preceding year.

Noteworthy Topics

Challenges at Clinics (Decreasing Patients)

The business sphere of orthopedic, acupuncture, moxibustion, and massage clinics, except for the clinics that have prominent practitioners or clinic operators, is usually the areas within their 500-meter radius if the clinics are in the metropolitan areas and 2 to 3-kilometer radius if they are in suburbs. The potential patients are the residents within each of the business spheres.

According to Report on Public Health Administration and Services by MHLW, the number of orthopedic, acupuncture, moxibustion, and massage clinics as well as their qualified practitioners is on the rise. However, increase of such clinics within the same business sphere is reducing the number of patients visiting per clinic. 

Furthermore, fiercer competition with peripheral industries such as private-sector qualified salons such as relaxation salons, chiropractics, and osteopathic treatment clinics, and with orthopedic hospitals is spurring decrease in patients. All the clinics need to differentiate each other from other clinics and peripheral industries in order to be selected by the patients. 

Future Outlook

Because of the competition caused by increasing number of clinics and national-qualified practitioners, in addition to rivalry with peripheral industries including private-sector qualified salons and orthopedic hospitals, the domestic market of repositioning by Judo, acupuncture, moxibustion, and massage is in a predicament that may not be able to continue the business if they keep on providing the same services in conventional ways. Against a backdrop of discontinuity (i.e. global economic downturn, self-restraint in various activities, working from home, etc.) caused by the new coronavirus pandemic, new values in citizen lifestyles have been generated, which may stay put and can make the people’s activities different in the post-corona world. The changes are about to enormously affect corporate activities, unavoidable for the orthopedic, acupuncture, moxibustion, and massage clinics to comply with.

Research Outline

1.Research Period: March to May 2020
2.Research Object: Operators of orthopedics (including Judo therapy clinics), acupuncture, moxibustion, and massage clinics
3.Research Methogology: Face-to-face interviews by the expert researchers, interviews through telephone, mailed questionnaire, and literature research

The Market of Repositioning by Judo (Judo Therapy), Acupuncture, Moxibustion, and Massage

Repositioning by Judo, Acupuncture, moxibustion, and massage are respectively the treatments (services) provided respectively by Judo therapists, acupuncturists, moxibustion practitioners, or massage and shiatsu practitioners, all of whom are required to pass the national qualification tests. The market of repositioning by Judo (Judo therapy), acupuncture, moxibustion, and massage in this research refers to the market of the treatment services provided by the practitioners who passed the national qualification tests, with the market size calculated based on the sales at businesses.

<Products and Services in the Market>

Repositioning by Judo (Judo Therapy), Acupuncture, Moxibustion, and Massage

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