WHATS Seminar Vol. 98 [Online] “Meat Substitute Business (Plant-based Meat / Cultured Meat) with Growing Expectation to Contribute to Achievement of SDGs, All the More for the Coronavirus Pandemic” will be held online on May 19 (Wednesday), 2021.

 [Overview of the seminar]

In recent years, studies of “meat substitutes” including “plant-based meat” made of plants such as soybeans and “cultured meat” made through cell culture, have been progressing, and the market is becoming active.

In the U.S., plant-based meat boom took place due to the success of start-up companies and the market has been growing since then, and the number of new entrants to the market has been increasing accordingly. The current popularization occurred due to the increase of people’s interests in food quality/taste, healthy foods, and sustainable food production. Inspired by this boom, major meat companies and food companies have entered the plant-based meat market since around 2019.

Also in Japan, launch of new products became more and more active from 2019 to 2020, and major food companies and meat companies entered the plant-based meat market one after another. Some retail stores have already started to prepare and maintain sales floor for plant-based meat for general consumers, and that for commercial use has also been available in the market. Moreover, the attention to the plant-based meat has been growing in various fields including raw materials for processing, food processing, retail, and food service.

The latest examples of FoodTech regarding meat substitutes such as plant-based meat and cultured meat will be discussed in the seminar.

1. Emergence of meat substitutes and environment surrounding the food industry
2. 2020 is the 1st year of popularization of meat substitutes – current situation and trends of meat substitutes (Japan / other countries)
3. Future prospects of the meat substitutes market where new products appear one after another and business cooperation / capital tie-ups happen successively in Japan and overseas

Time: 2:30p.m.-3:30p.m.

Lecturer: Ai Hirose, Researcher, Food Science, Yano Research Institute Ltd.

Please click here for more details including viewing method, recommended system requirements, and cancellation policy in Japanese. For inquiries in English, please click here.

Apply For WHATS Seminar Vol.98

(You will jump to the application page in Japanese.)

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)

Organizer: Yano Research Institute Ltd.

Application Deadline: 5:00p.m., May 18 (Tuesday), 2021

Contact: Customer Support Center (TEL): +81 3-5371-6901

              Yano Research Institute Ltd.

This seminar will be live streamed through Deliveru^*1.

Once your application is approved, “participant ID” will be notified to you on the day before the seminar.

*1: Deliveru is an online streaming platform of Facio Inc. Please click here to log in.

Note: This seminar will be conducted in Japanese.