WHATS Seminar Vol. 216 [Online] titled above will be held on Thursday, May 15, 2025

[Seminar Overview]

• 4:00 p.m. – 4:50 p.m.

Communication Strategies for Achieving a True Tourism-Oriented Nation

- Sustainable Multilingual Support to Cater to the 50% Non-English/Non-Chinese Speaking Visitors -

In 2024, the number of international visitors to Japan surpassed 36 million, exceeding the pre-pandemic record in 2019 by 5 million and marking a full recovery from COVID-19. The government's goal of attracting 60 million visitors now seems within reach.

However, more important than the total number is the diversity of these visitors. Unlike in the past, Japan is no longer reliant on Chinese tour groups, and the diversity of inbound tourists has increased. Currently, about half of the visitors do not speak English or Chinese, with many being speakers of less common languages. To truly become a tourism-oriented nation, Japan must be able to welcome people from a wide range of linguistic and cultural backgrounds, effectively communicate the country’s appeal, and promote broader spending across tourism sectors beyond dining, accommodations, and souvenirs.

In this seminar, the COO of Oyraa Inc., a company that provides innovative voice interpretation services and collaborates with tourism associations, DMOs, and tourism businesses, will discuss what is happening in the tourism industry, what the "language barrier" is, and what can be done to effectively and efficiently overcome it, using concrete case examples.

1. Current trends in inbound tourism
2. Communication challenges in the tourism industry
3. Defensive and proactive strategies for multilingual support
4. Case studies of recent initiatives
5. Future outlook

Speaker:
Koki Nagasu, Chief Operating Officer, Oyraa Inc.
Originally from Ibaraki Prefecture, Mr. Nagasu previously worked as a management consultant at Boston Consulting Group before joining Recruit Co., Ltd., where he was responsible for the B2C business of the online learning platform Study Sapuri." As COO of Oyraa Inc., he now promotes partnerships with businesses and local governments to eliminate language barriers across various sectors.

• 4:50 p.m. – 5:00 p.m.
    Q&A Session

[Seminar Outline]

Date and Time: 4:00p.m. – 5:00 p.m. (JST), Thursday, May 15, 2025

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:
      After completing your registration, we will send your access ID the day before the seminar.

• The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
• Recommended System Requirements (in Japanese)
• Test Video Viewing Page
• FAQ

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Wednesday, May 14, 2025

Notes:
・This seminar will be conducted in Japanese.

・After your registration, we will send an invoice by postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:
TEL: +81 3-5371-6901
Customer Service Center
​Yano Research Institute Ltd.