Snack Yano Kei : Business Seminar at a Traditional Japanese pub

Yano Research Institute presents "Snack Yano Kei"—a monthly business seminar held in an intimate and engaging setting.

Our goal is to foster in-depth and insightful discussions with participants, leveraging our extensive market research data and industry expertise. "Snack Yano Kei" provides a unique opportunity to explore diverse industries, market trends, and social developments—often discussing topics that are rarely covered in daytime business seminars.

With drinks, snacks, and even the occasional song, this seminar blends business insights with a lively, relaxed atmosphere.

Exploring the Fortune-Telling & Spiritual Business Industry (Snack Yano Kei Vol. 3, March 25, 2025)

－Perspectives on Nightlife & the Nighttime Economy－

 Did you know that the fortune-telling industry in Japan is worth JPY 100 billion, while the spiritual market exceeds JPY 4 trillion? This seminar will provide a deep dive into these industries from a business perspective.

Additionally, we will analyze Japan's nightlife and nighttime economy—an area with significant growth potential—by examining the roles of fortune-telling and snack bars in shaping these industries.

With a wealth of data, our expert researchers will offer a thorough analysis while participants enjoy drinks and snacks.

Schedule

17:30 Check-In Opens
(Please bring your seminar ticket)

18:00 Opening & Welcome Toast
(Non-alcoholic options available)

18:05 Session 1: Comprehensive Analysis of the Fortune-Telling & Spiritual Business Market
Based on Yano Research Institute’s latest market data, we will explore key trends and business insights.

18:40 Session 2: Understanding Japan’s Nightlife & Nighttime Economy
An in-depth look at Japanese nightlife trends and the evolving role of snack bars.

19:00 Intermission & Networking
(A chance to connect with fellow attendees and speakers in a relaxed setting)

19:15 Session 3: Edutainment Time!
An open discussion on the potential of the nighttime economy over drinks.

19:45 Key Takeaways
Recap of essential market insights shared during the seminar.

19:50 Socializing & Casual Discussion
(Depending on the mood, karaoke might be an option!)

20:00 Group Photo & Closing

We will provide exclusive, in-depth data that you won't find in conventional seminars! (Participants will receive presentation materials and market research data from Yano Research Institute!) * Please note that the content is subject to slight modifications.

Speaker: Katsuhito Matsushima (Chief Researcher, Yano Research Institute)

Exclusive Seminar Material: Comprehensive Market Analysis of the Fortune-Telling & Spiritual Industry (Summary Edition, Not for Sale)

Event Details

Date & Time: Tuesday, March 25, 2025, 18:00 - 20:00
Participation Fee: JPY 22,000 (incl. tax)
Includes unlimited drinks, snacks, and seminar materials.
Venue: Snack Tama-chan
Dear City Akasaka 102, B1F, 4-2-3 Akasaka, Minato-ku, Tokyo

Nearest Stations: Akasaka-mitsuke Station, Akasaka Station
Capacity: 20 participants (First-come, first-served)

Application

Apply For the Seminar

(You will jump to the application page in Japanese.)

For inquiries in English, please click here.

Application Deadline: 5:00 p.m. (JST), Friday, March 21, 2025

Cancellation Policy & Registration Terms

• Registration will close once the maximum capacity (20 participants) is reached.
• After registration, we will send you an invoice and a seminar admission ticket.
• The participation fee must be paid either by the day before the event or within one week of receiving the invoice.
• Cancellations after payment will not be accepted.
• If a registered participant is unable to attend on the event day, no make-up session will be provided. However, a substitute from the same organization may attend in their place upon prior notice to our office.

Why Host This Seminar at a Snack Bar?

Yano Research Institute supports Japan’s snack bar culture. More than just drinking establishments, snack bars have long served as hubs for business networking and social engagement since the Showa era. They provide a unique setting where people can learn life lessons, social etiquette, and build meaningful connections.

In today’s digital age, interpersonal communication is declining, leading to increased loneliness and social isolation. However, snack bars are gaining attention from sociologists and ｍunicipal representatives as a potential solution to these societal challenges.

As a leading market research firm, Yano Research Institute has officially committed to promoting snack bar culture. In collaboration with the All Japan Snack Federation and Office Nagamo, we are launching various projects to leverage snack bars for business and social communication. This seminar marks the first step in that initiative.

Registration & Contact Information

Organizer: Yano Research Institute
Snack Promotion Project Office
Email: xbusiness@yano.co.jp

Co-organizers:

• All Japan Snack Federation
• Office Nagamo

We look forward to your participation!