Market Overview

The health food original equipment manufacturer (OEM) market has grown since FY2020. The market size reached 176.13 billion yen in FY2024, marking a 2.2% increase year over year and is expected to reach 179.30 billion yen in FY2025, which is a 1.8% increase year over year.
Reasons for this increase include expanded demand from overseas, including inbound tourists, and increased transaction amounts stemming from price revisions for ingredients and material processing.

Noteworthy Topics

Market Driven by Exploration of Overseas Demand

Due to stagnant growth of domestic demand, businesses are exploring overseas markets. This includes cross-border e-commerce and general exports, as well as major OEMs beginning or expanding direct transactions with overseas companies. These efforts have led to an increase in practical procedures, such as establishing local companies and on-site offices, conducting on-site market research, and local recruitment.

Future Outlook

In the context of little hope for significant domestic market growth, large and medium-sized OEMs prioritize addressing rising production costs, such as those for raw materials, labor, and energy. Future growth lies in further exploring overseas markets, innovating ingredient processing and formulation, and passing on rising costs to transaction prices. 

Research Outline