No.3685
Outdoor Gear, Facility, Rental Market in Japan: Key Research Findings 2024
Domestic Outdoor Gear, Facility, and Rental Market Estimated at 440,240 million yen in FY2023, down 4.7% YoY, but Expected to Rebound 4.0% YoY in FY2024
Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the market for outdoor gear, facilities, and rental services in Japan and found out the trend by outdoor category and of market players.
Market Overview
The domestic market for outdoor gear, facilities, and rental services was estimated at 440,240 million yen in FY2023, down 4.7% year on year. After the COVID-19 viruses were classified as Class 5 under the Infectious Diseases Control Law, people’s lives returned to normal and spending on travel and sightseeing increased, which negatively impacted the camping market, in particular. With the decline in demand from the newcomer population, which had supported the market expansion, the overall decline in camping equipment purchases has brought down the entire market for outdoor equipment, facilities, and rental services. On the other hand, the outdoor apparel market has thrived, enjoying strong demand with expanded applications for everyday living, travel, and outdoor events, which had a positive impact on the overall market.
Noteworthy Topics
Strong Demand for Everyday Outdoor Apparel, Broader Appeal to Children's and Maternity Wear Users
Outdoor apparel has maintained a high growth rate over the past few years as the demand for outdoor wear for everyday and urban outdoor wear has become established, and as a broader appeal to children and pregnant women has led to a deep customer base.
The high functionality and durability of outdoor apparel for mountain climbing and trekking ensures effectiveness and comfort when worn as everyday clothing, which increases demand. This has broadened the sales channel as outdoor apparel has begun to be sold in specialty fashion/apparel stores in addition to mass-market sporting goods stores, which is one of the reasons for market expansion.
Future Outlook
The CAGR of the domestic market for outdoor gear, facilities, and rental services from FY2023 to FY2027 is projected to be 3.7%, with the market size expected to reach 508,290 million yen in FY2027.
The market is projected to experience an upward trend, as stable demand is forecast in the market, mainly from existing customers, as the decline in newcomers in the camping market eases somewhat, and as the steadfast demand for outdoor clothing and the popularity of hiking and mountaineering continue.
Research Outline
2.Research Object： Domestic manufacturers, wholesalers, and retailers of outdoor equipment, companies that operate or provide outdoor facilities and services, organizations regarding outdoor activities, etc.
3.Research Methogology： Face-to-face interviews (including online) by expert researchers, questionnaire survey, and literature research
About Outdoor Gear, Facility, and Rental Market
Outdoor gear, facilities, and rental services in this research refer to outdoor equipment (apparel, gear), outdoor facilities (lodging such as campsites, barbecue sites, cabins, cottages, gramping sites), and outdoor equipment rental services. The market size has been calculated by adding the retail value of outdoor equipment, user fees for outdoor facilities (excluding rental service fees and product sales at these facilities), and rental service fees (paid to outdoor rental service providers or to outdoor facilities when a rental service is used at these facilities).
In this research, outdoor activities are defined as those activities that involve spending leisure time outdoors and exclude sports and sports-like activities (trail running, sport climbing, climbing gym, etc.,) fishing (fishing gear, managed fishing sites, etc.,) related services (mountain guides, nature guides, etc.,) and outdoor concerts/music festivals.
＜Products and Services in the Market＞
Outdoor apparel (outdoor clothing, shoes, rucksacks), outdoor gear (mountain climbing/mountaineering gear, hiking, trekking goods, etc., tents, camp tarps, sleeping bags, lighting fixture, cooking tools, dishes, cooking stoves, fuels, tables & chairs, coolers & jugs, field gear, and others), outdoor facilities (campsites, barbecue sites, cabins, cottages, gramping sites, and other lodging facilities,) and outdoor equipment rental services
Published Report
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