No.3385
Outdoor Gear, Facility, Rental Market in Japan: Key Research Findings 2023
Domestic Outdoor Gear, Facility, Rental Market for FY2022 Estimated to Have Risen by 2.2% to 453,670 million yen, with Further Expansion by 4.9% Expected in FY2023
Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the domestic outdoor gear, facility, rental market, and found out the trend by market category and of market players.
Market Overview
The domestic outdoor gear, facilities, and rental market in FY2022 was estimated at 453,670 million yen (102.2% of the size of previous fiscal year). Outdoor apparel enjoyed solid sales due to expansion of demand for daily use, while the recovery in demand for mountaineering gears was driven by the increase of hikers propelled by the lift of pandemic activity restrictions. According to the “Auto Camping Whitepaper 2023” by Japan Auto Camping Federation, although the camping population in 2022 decreased to 6.5 million (86.7% of the preceding year), the sales of outdoor services (usage fee of outdoor facilities and outdoor gear rentals) grew as the number of core campers that visit outdoor facilities several times a year increased. Meanwhile, after the lift of activity restrictions, the flurry of camping that rose during the COVID crisis waned, diminishing the number of entry-level campers who underpinned the market expansion. As a result, the sales of camping gears such as tents stagnated, precipitating a downturn in the domestic outdoor gear, facilities, and rental market.
Noteworthy Topics
Camping Become Established as Casual Leisure Activities
Although the demand for camping is still there, the rapid momentum is lost, as the entry-level campers shifted to ‘revenge spending’ on activities that were restricted during the pandemic, such as travel. However, the increase of solo campers and the expansion of rental services have familiarized camping as a casual leisure activity, contributing to stabilization of outdoor equipment demand and a rise of outdoor facility utilization rates.
Future Outlook
The domestic outdoor gear, facilities, rental market is forecasted to grow at a compound annual growth rate (CAGR) of 3.8% from FY2022 to FY2026, with the market size projected to reach 527,460 million yen by FY2026. Even though a surge in the number of entry-level campers as seen during the pandemic is unlikely to happen hereafter, as the segment that enjoy camping regularly has taken root, steady undertone is forecasted to continue.
The demand for outdoor activities (mountain climbing and camping) is expected to sustain as a part of people's daily lives. Solid demand is expected also for the reason of the trend to incorporate outdoor apparel into everyday outfits is gaining momentum.
Research Outline
2.Research Object： Domestic manufacturers, wholesalers, and retailers of outdoor goods, companies that operate or provide outdoor facilities and services, organizations regarding outdoor activities, industry associations, etc.
3.Research Methogology： Face-to-face interviews (including online interviews) by our expert researchers, questionnaire survey, and literature research
About Outdoor Gear, Facility, Rental Market
The outdoor gear, facility, and rental market size in this research was calculated based on outdoor gear (apparel & camping gear), outdoor facility usage fees (campgrounds, BBQ sites, bungalows, cottages, glamping sites, and other accommodation facilities) and outdoor gear rental service fees.
For this research mainly targets to “outdoor recreation”, the market excludes competitive sports (trail-running, sports climbing, climbing gym, etc.), fishing (fishing gear, managed fishing sites, etc.), related services (mountain guides, nature guides, etc.), and events like open-air music festivals.
＜Products and Services in the Market＞
Outdoor apparel (outdoor clothing, shoes, backpacks), outdoor gear (mountaineering gear and mountain hiking & trekking goods, tents, camp tarps, sleeping bags, lighting fixture, cooking tools, dishes, cooking stoves, fuels, tables & chairs, coolers & jugs, and others), outdoor facilities (campgrounds, BBQ sites, and accommodation facilities such as bungalows, cottages, and glamping sites), and outdoor-gear rentals
Published Report
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