Market Overview

Although the domestic aesthetic medicine market has witnessed the negative impact of COVID-19 in 2020, it has been showing steady recovery alongside the rise in the number of patients seeing doctors in 2021, followed by the ease of pandemic restrictions in 2022. The market recovered to the pre-pandemic level of 408,000 million yen, 102.3% of the previous year (based on the sales of healthcare facilities).

Noteworthy Topics

Trends of Aesthetic Medicine Market

Medical treatments of aesthetic medicine include both surgical procedures and nonsurgical procedures. Today, the procedures are available not only at aesthetic medicine clinics, but also at other healthcare facilities that are primarily specialized in other fields of medicine, such as plastic surgery clinics, dermatology clinics, and cosmetic dermatology clinics. This tendency is particularly notable for nonsurgical cosmetic treatments.

Market trends witnessed in recent years include: (1) rise of online diagnosis, (2) increase of healthcare facilities that offer subscription services, (3) increase of healthcare facilities that reinforce the use/sales of doctor’s cosmetics, (4) increase in demand seen for “wrinkle filling/skin tightening”, “chemical peels”, “hair removal” & “treatment of axillary osmidrosis/hyperhidrosis”, and (5) doctors of all specialties, including internal medicine practitioners and dentists, increasingly offer non-surgical aesthetic treatments.

Future Outlook

With the increase of healthcare facilities entering the field, the expansion of target segment led by the growing acceptance of aesthetic medicine among women, and the trend of more men opting for aesthetic treatments, the aesthetic medicine market is set to continue on its steady upward trajectory from 2023 onward.

Research Outline