No.3261
05/25/2023

Graduate Recruitment Services Market in Japan: Key Research Findings 2023

The FY2021 Graduate Recruitment Service Market Increased by 4.9% YoY, Reaching 122,550 Million Yen

Yano Research Institute (the President, Takashi Mizukoshi) conducted a survey of the domestic graduate recruitment services market (a total of 7 segments). The survey revealed the market trends by service, the trends of market players, and market outlook.


Transition and Forecast of the Graduate Recruitment Services Market Size
Transition and Forecast of the Graduate Recruitment Services Market Size

Market Overview

The graduate recruitment services market in Japan, comprising seven segments, reached 122,550 million yen in FY2021, marking a 4.9% increase from the previous fiscal year. Market growth was driven by companies’ willingness to resume graduate recruitment. This led to resilience in most market segments that had decreased in FY2020, while the segments “job-matching services for companies hiring graduates” and “direct sourcing services” maintained their growth tendencies.

Noteworthy Topics

Direct Sourcing Services: A New Option for Graduate Recruitment and Job Hunting

The recent surge in online recruitment and job hunting activities has raised awareness of direct sourcing services, attracting both students and enterprises as registrants. As companies and students begin these activities earlier each year, direct sourcing services are regarded as an efficient method for companies to connect with students early on and develop strong relationships. These services also allow companies to reach students who do not register or enter job-hunting platforms. Therefore, more companies are expected to use these services.

Meanwhile, students have experienced limited job-hunting activities and fewer opportunities to contact companies, as enterprises provide online events instead of physical joint job fairs and other face-to-face events. This has led students to feel insufficiency to make an impression or reach a mutual understanding. This encouraged students to register for direct sourcing services as a method to demonstrate their eagerness and intentions to be employed. Consequently, more students are expected to use these services.

Future Outlook

The graduate recruitment services market is expected to reach 131,210 million yen in FY2022, marking a 7.1% year-over-year increase. Then, it is expected to reach 140,170 million yen in FY2023, which is a 6.8% year-over-year increase.

These services are expected to continue thriving as more companies express a willingness to hire recent graduates. As demand for these services diversifies, service providers are required to respond by offering solutions. Consequently, the market is expected to continue growing.

Research Outline

1.Research Period: December 2022 to March 2023
2.Research Object: Graduate recruitment service providers, leading university corporations, etc.
3.Research Methogology: Face-to-face interviews (including online interviews) by expert researchers, surveys by telephone, fax, and email, and literature research

The Graduate Recruitment Services Market

Graduate recruitment services help companies recruit recent graduates from universities, junior colleges, and graduate schools, and assist these students with job hunting. This research categorizes these services into seven groups: job-hunting platforms for graduates; events and seminars; job-matching services for companies hiring graduates; outsourcing services for graduate recruitment; assessment tools; support services for prospective employees; and direct-sourcing services.

<Products and Services in the Market>

Job hunting platforms for graduates, events and seminars, job matching services for companies hiring graduates, outsourcing services for graduate recruitment, assessment tools, support services for prospective employees, and direct sourcing services.

Published Report

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