Summary of Research Findings

According to the questionnaire targeted to a total of 400 women in their 20s to 50s nationwide, the top 3 facial aesthetic concerns or desires were “dark spots/birthmarks/moles”, “wrinkles/saggy skin” and “acne/acne scars”, in a descending order. The top 3 body aesthetic problems were, likely,“unwanted hair”, “waist (excess fat, cellulite)”, and “legs (excess fat, cellulite)”.

Among 200 women who had undergone some aesthetic treatments, “price transparency”, “location”, and “recommendation by friends/acquaintance” accounted for the top three reasons for selecting a clinic. Viewing by treatment category, the top 3 facial treatments among the same group of women were“removal of dark spots/birthmarks/moles”, “double eyelid surgery (buried suture method)”, and “skin beautification/rejuvenation (iontophoresis)”, and the top 3 body treatments were “hair removal”, “body slimming (excluding liposuction)”, and “skin beautification (rejuvenation)”. 

Noteworthy Topics

Determinants and Needs for Treatments among Women Interested in Medical Aesthetics

The result of the questionnaire revealed that, among 200 women interested in aesthetic medicine but have never undergone a treatment, the top 3 reasons for refraining from getting medical aesthetic treatments were “cost”, “safety concerns”, and “fear”. Meanwhile, they also said that if they were to choose a clinic, the top 3 factors influencing their decisions would be “price transparency”, “well-experienced physician/ high-volume clinic”, and “physician good-mannered during the first consultation”.

In the evaluation of each treatment category by women interested in aesthetic medicine but have never undergone such treatments, quite a few have answered that they are willing to undergo the following 5 treatments if they are more affordable and safety-assured: “skin tightening/facelift”, “removal of dark spots/birthmarks/moles”, “facial skin beautification/rejuvenation”, “body skin beautification/rejuvenation”, and “hair removal”.

Research Outline