Market Overview

The domestic cosmetic OEM market in FY2019 was 103.1% of the size of the previous fiscal year, generating 335,200 million yen, based on the sales at the businesses, but the growth rate was the second lowest level over a decade starting from FY2010.

The market expansion was caused by 1) the domestic OEM market being invigorated by enforcement of the revised Pharmaceutical Affairs Act, 2) increased consumption of Japanese cosmetic products by the overseas visitors, 3) and expanded demand for Japanese cosmetics distribution business overseas, i.e. outbound business, including cross-border e-commerce.

However, there emerged some concerns in FY2019 such as 1) slowdown of inbound tourism demand mainly due to China’s new ecommerce law 2) major cosmetics brand makers strengthening domestic production, and 3) excess supply by cosmetic OEMs due to improved production abilities. The above factors, together with COVID-19 pandemics reducing the demand for cosmetic products in and out of the country, led the cosmetic OEM market to take a downturn.

Noteworthy Topics

Influence of COVID-19 Pandemics

By March 2020, new coronavirus (COVID-19) infections have expanded in Japan and throughout the world.

This has brought about decreased consumption, as economic activities slowed down and general people stayed at home, and has affected negative impacts to supply chains such as delay in import and export caused by restricted travelling in and out of the country. These factors have inflicted a blow to the domestic cosmetics market and to the cosmetic OEM market.

Future Outlook

The domestic cosmetic OEM market size for FY2020 is expected to decline to 90.7% of that of the preceding year to end up with 304,100 million yen, because the market has been on the fall since the latter half of 2019, and because COVID-19 pandemics reducing general consumption and causing self-restraint in business activities by enterprises.

However, the market size in FY2021 and beyond is projected to improve, as new coronavirus expected to be subdued and general consumption to recover as restriction of travelling in and out of the country to be lifted, which is expected to increase the demand for cosmetics once again. The cosmetic OEM market is expected to reach 360,000 million yen by FY2024, 107.4% of the size of FY2019.

Research Outline