Market Overview

Size of the water purifiers and water conditioners market in FY2017 has declined to 43.6 billion yen (based on the shipment values at manufacturers), 97.1 % of the size of the previous fiscal year.

The market is likely to turn for the better in FY2018, with the size projected to achieve 45.3 billion yen, 103.9% of that of the previous fiscal year. It is because of the recovery shown by the leading water conditioner makers and of the prevalence of water purifiers in newly built homes.

Noteworthy Topics

The objectives of installing water purifiers and conditioners by consumers are not only to purify water but also to use safe and secured tap water. With water still of the great importance among consumers and purchasing drinking water becoming a custom in daily lives, water purifiers have come to be pre-installed in newly built homes.


On the other hand, water conditioners have been paid attention as a means to improve the quality of life. Not a few consumers use water conditioners not just for purifying water but also to use value-added water to take care of health and beauty.


Considering strong interest in water used for daily lives by consumers, makers have released various products such as those with easy-to-use designs and those of portable types, which have led the market to grow stably.

Research Outline