Beverage Market 2026

Language:
Japanese
Product Code No:
C68107300
Issued In:
2026/09
#of Pages:
551
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,172.33)
(excluding consumption tax)
360,000 yen ($2,344.67)
(excluding consumption tax)
540,000 yen ($3,517.00)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 153.54 yen , 2026/09/10 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Beverages (primarily RTD; includes some non-RTDs)

Research Target:

Beverage manufacturers

Research Content:

Amid a prolonged period of record-breaking heat, Japan’s beverage market continues to expand, supported by growing demand for beverages to stay hydrated as well as to stock up for emergency preparedness. However, continued price increases driven by soaring raw material and energy costs are beginning to constrain sales volume growth.
This research report provides a comprehensive overview of trends, market shares, and future prospects for Japan’s overall domestic beverage market, which encompasses carbonated soft drinks, juices, coffee, tea, mineral water, and dairy beverages. 
The report offers an in-depth analysis of Japan’s beverage industry from multiple perspectives. It examines the business strategies and developments of leading beverage manufacturers, along with trends in sales channels and beverage containers, both of which have become increasingly important in recent years. The report also incorporates findings from a questionnaire survey conducted among retailers, providing additional insights into market conditions and industry trends.

TOC:

I   Beverage Market Trends

1. Beverage Market Overview
(1) Beverage Market Trend in FY2025 and FY2026 FH
(2) Trends in Major Product Categories
(3) Market Trends
i. Market Landscape
ii. Product Trends
(4) Key Topics in FY2025 and FY2026 FH
2. Business Strategies and Revenue/Investment Trends
(1) Key Manufacturers’ Annual Revenue and Market Position
(2) Key Manufacturers’ Trends and Business Strategies
i. Large-Scale Multinationals
ii. Diversified Dairy Manufacturers
iii. Other Key Manufacturers
(3) Changes in Manufacturers' Revenue Structures and Investment Strategies
i. Manufacturers’ Investment Stance as Reflected in Trends in Sales Promotion and Advertising Expenditures
ii. Changes in New Product Development Trends
iii. Directions for Structural Reforms Aimed at Securing Profits
3. Changes in Market Landscape and Noteworthy Trends
(1) Challenges in Sourcing Raw Materials Such as Oranges and Coffee, and Alternative Strategies
(2) Trends in the Implementation and Utilization of Generative AI in the Beverage Industry
(3) Current State of Inbound Demand and the Shift Toward Premium Products
(4) Changing Consumer Needs
(5) Functional Ingredients Likely to Gain Traction in Japan - as Seen Through Overseas Trends
4. Beverage Market Outlook
(1) Challenges and Issues in Beverage Market
(2) Changes in Market Structure and 2030 Outlook
(3) Beverage Market Size Forecast (FY2026-FY2030)
 

II    Market Trends by Segment

1. Trends by Sales Channel and Manufacturers’ Exit Strategy
(1) Market Size by Channel
(2) Retailers
i. Mass Merchandisers, Supermarkets
ii. Convenience Stores
iii. Drugstore
(3) Vending Machines
(4) Mail-Order
2. Beverage Container Trends
(1) Trends in 2025
(2) Trends by Container Type
i. PET Bottles
ii. Cans
iii. Paper Cartons
 

III   Market Trends by Beverage Category

1. Carbonated Soft Drinks
(1) Cola
(2) Other Carbonated Soft Drinks
2. Fruit and Vegetable Juices
(1) 100% Pure Juice
(2) Drinks Made from Fruit Concentrate（less than 100％fruit content）
(3) Vegetable Juice
3. Coffee
4. Tea
(1) Black Tea
(2) Japanese Tea
(3) Oolong Tea
5. Water (Mineral Water)
6. Drinks Designed Around Health Benefits
(1) Hydration and Sports Drinks
(2) Functional Drinks 
7. Milk and Dairy Drink
(1) Milk
(2) Flavored/Blended (Colored) Dairy Drink
(3) Lactic Acid Drinks
(4) Yogurt Drink
(5) Soy Milk
8. Refreshment Beverages
(1) Coffee (Beans, Ground Coffee) 
(2) Instant Coffee
(3) Tea (Leaf, Tea Bag)
 

IV   Questionnaire to Beverage Retailers 

1. Survey Outline
2. Analysis of Survey Result
(1) Price Revisions and Changes in Consumer Behavior
(2) Retail Shelf Strategy (Strategic Shelf Allocation) and Trends by Drink Category
(3) Evaluation on and Request for Beverage Manufacturers
 

V   Trends of Key Beverage Manufacturers

   Profiles of 26 manufacturers :
  • Asahi Soft Drinks
  • Ajinomoto AGF
  • ITO EN
  • Ehime Beverage
  • Otsuka Foods
  • Otsuka Pharmaceutical
  • OHAYO Dairy
  • KAGOME
  • Kyodo Milk Industry
  • Kirin Beverages
  • Coca-Cola Bottlers Japan Holdings
  • Suntory
  • DyDo DRINCO
  • Takanashi Dairy
  • Nissin York
  • Nippon Luna
  • House Foods Group
  • Hokkaido Coca-Cola Bottling
  • Pokka Sapporo
  • Marusanai
  • Mitsui Norin
  • Meiji
  • Morinaga Milk
  • Yakult
  • UCC Ueshima Coffee
  • Megmilk Snow Brand

Price

180,000 yen ($1,172.33)
(excluding consumption tax)
360,000 yen ($2,344.67)
(excluding consumption tax)
540,000 yen ($3,517.00)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 153.54 yen , 2026/09/10 Japan)
*Scope of Each License Type