Car Rental & Car Sharing Services Market 2026
Coverage: (Product/service)
Car Rental and Carsharing Services
Research Target:
Car rentals, car sharing services, car rental platforms, carsharing platform services, and users of car rentals & carshare services
Research Content:
The car rental market is currently experiencing significant growth, fueled by a resurgence in tourism, the rise of the "usage economy," and a sharp increase in inbound travelers. This momentum is further bolstered by a shift in consumer behavior, as rentals expand beyond traditional travel and business trips into daily life including shopping and school runs. This diversification has spurred the development of specialized rental services tailored to these evolving needs.
Concurrently, the broader shift from vehicle ownership to "usership" has provided a strong tailwind for the carsharing sector. While the industry recently saw record highs in vehicle inventory, membership numbers, and station locations, this rapid expansion has not been without challenges. In their pursuit of aggressive growth, some experienced a misalignment between vehicle inventory and membership acquisition; others diminished revenue per vehicle.
Consequently, carsharing operators are pivoting from volume-based expansion to value-driven strategies. The focus has shifted toward securing healthy profit margins through sophisticated rollout plans rather than fleet size.
Furthermore, the boundary between traditional car rentals and carsharing is increasingly blurred. Both sectors are adopting automated, unmanned service models—utilizing digital keys, app-based check-ins, and 24/7 return systems to streamline the customer experience.
By analyzing these market environment shifts, this report evaluates the current landscape and forecasts the future direction of the industry.
TOC:
I Environment Surrounding Car Rental & Carsharing Services Market
(2) Number of Vehicles in Car Rental Fleet by Region
(3) Trends of Japanese Tourists and Inbound Tourists
(4) Transition of Number of Car Rental Services
(2) Transition of Used Car Sales
(3) Transition of Number of Vehicles Owned
(4) Transition of Number of Drivers Licensed
II Current Status of Car Rental Market
(2) Number of Car Rental Locations
(3) Seasonal Demand
(2) Cheap Car Rentals
(3) Weekly/Monthly Car Rentals
(4) Luxury Car Rentals
(5) Commercial Vehicle Rentals
III Current Status of Carsharing Market
(2) Transition of Number of Carsharing Stations
(3) Transition of Number of Vehicles in Carsharing Services Fleet
(4) Transition of Number of Registered Users of Carsharing Services
(2) Carsharing as Peer-to-Peer Car Rent
(3) Carsharing for Company Car / Official Vehicle
(4) Carsharing for Commercial Vehicle
IV Car Rental & Carsharing Service Business Trends
(2) Times Mobility
(3) Toyota
(2) Rentas
(2) Mitui Fudosan Realty
(2) TOKAI RIKA CO., LTD.
V User Trends of Car Rental & Carsharing Service
(2) Use Experience
(3) Criteria for Use
(4) Frequency of Use
(5) Timing of Booking
(6) Average Rates
(7) Intention of Using Electric Vehicles (EV)
(8) Intention of Use
(2) Rental Period
(3) Booking Method
(4) Use of ‘Set Plan’
(5) Type of Vehicle Used
(6) Collision Damage Waiver
(7) Brands Used
(8) What They Value During Usage
(9) What They Want as Additional Service or What They Want to be Improved
(3) Distance to Carsharing Stations
(4) Type of Vehicle Used
(5) Reason(s) for Registering to Carsharing Services
(6) Services They Have Used
(7) What They Value During Usage
(8) What They Want as Additional Service or What They Want to be Improved
VI Future Perspectives & Forecast on Car Rental & Carsharing Services Market
(2) Carsharing Services Market
(3) Future Integration of Car Rentals and Carsharing Services
(2) Carsharing Services Market