Baby Marketing Almanac 2026

Language:
Japanese
Product Code No:
C67124100
Issued In:
2026/03
#of Pages:
381
Publication Cycle:
Annual
Format:
PDF

Price

150,000 yen ($939.44)
(excluding consumption tax)
300,000 yen ($1,878.88)
(excluding consumption tax)
450,000 yen ($2,818.31)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.67 yen , 2026/03/27 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Products and Services for Babies, Childrearing/Parenting

Research Target:

Companies of baby goods and related business, service providers for babies and for raising babies

Research Content:

I   Trends of Baby Goods and Related Business Market

1. Transition of Baby-related Business Market Size
2. Trends of Companies in Baby-related Business
1) Manufacturers
2) Baby Goods Specialty Stores
3) Baby and Kids Clothes Retailers
3. Trends of Baby Goods Distribution Market
1) Specialty Stores
2) Department Stores
3) Online Stores
4. Consumption Trends Regarding Baby Goods
5. Trends of Baby-tech products
6. Environment Surrounding Childbearing and Parenting
1) Number of Births and Trends in Japan
2) Transition in Number of Marriages
3) Transition of Baby Demographics
4) Trends of Men Participating in Parenting
5) Market Environment
7. Perspectives on Baby-Related Business for 2035
 

II    Market Trends by Product/Service

1. Childrearing/Parenting Goods

1) Baby Feeding Bottles/Nipples
2) Dishes For Babies
3) Paper Diapers For Babies
4) Skincare Goods
5) Baby Beds, Bedding/Comforters for Babies
6) Strollers/Prams 
7) Baby Chairs and Cots
8) Child Seats 
9) Baby Carriers
10) Oral Care Products for Babies

2. Food

1) Baby Formulas
2) Baby Food

3. Clothing

1) Baby Clothing
2) Baby Shoes
3) Maternity clothing

4. Publications, Toys

1) Baby Magazines
2) Picture Books, Intellectual Culture Books
3) Intellectual Training Toys, Toys for Toddlers/Infants

5. Related Services

1) Nurseries
2) Babysitters
3) Maternity School

 

III   Company Profiles


22 companies including: 
Asahi Group Foods, Ltd., SHIMAMURA Co., Ltd., Pigeon Corporation,
Benesse Style Care Co., Ltd., and Poppins Corporation
 

IV   List of Companies in Baby-related Business

1. Baby Goods
2. Paper Diapers, Skincare Goods
3. Baby Formulas, Baby Foods
4. Baby Clothing, Baby Shoes
5. Toys For Infants/Toddlers
6. Publications For Infants/Toddlers
7. Baby Gear Rentals and Recycling
8. Distribution
9. Others

Price

written in Japanese
150,000 yen ($939.44)
(excluding consumption tax)
300,000 yen ($1,878.88)
(excluding consumption tax)
450,000 yen ($2,818.31)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.67 yen , 2026/03/27 Japan)
*Scope of Each License Type