Baby Marketing Almanac 2026

Language:
Japanese
Product Code No:
C67124100
Issued In:
2026/03
#of Pages:
381
Publication Cycle:
Annual
Format:
PDF

Price

150,000 yen ($943.93)
(excluding consumption tax)
300,000 yen ($1,887.86)
(excluding consumption tax)
450,000 yen ($2,831.79)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.91 yen , 2026/05/19 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Early childhood care products and services

Research Target:

Companies of baby products and related business, service providers for babies and for raising babies

Research Content:

I   Market Trends of Baby-Related Businesses

1. Transition of Baby-Related Business Market Size
2. Trends of Companies in Baby-Related Business
1) Manufacturers
2) Baby Goods Specialty Stores
3) Baby and Kids Clothes Retailers
3. Trends of Baby Product Distribution Market
1) Specialty Stores
2) Department Stores
3) Online Stores
4. Consumption Trends Regarding Baby Products
5. Trends of Baby-Tech Products
6. Environment Surrounding Childbearing and Parenting
1) Number of Births and Trends in Japan
2) Transition in Number of Marriages
3) Transition of Baby Demographics
4) Trends of Men Participating in Parenting
5) Market Environment
7. Perspectives on Baby-Related Business for 2035
 

II    Market Trends by Product/Service

1. Childrearing/Parenting Goods

1) Baby Feeding Bottles/Replacement Nipples
2) Baby Tableware
3) Paper Baby Diapers
4) Skincare Goods
5) Baby Beds, Bedding/Comforters for Babies
6) Strollers/Prams 
7) Baby Highchairs, Infant Seats, Baby Swings
8) Child Safety Seats 
9) Baby Carriers
10) Oral Care Products for Babies

2. Food

1) Baby Formulas
2) Baby Food

3. Clothing

1) Baby Clothing
2) Baby Shoes
3) Maternity clothing

4. Publications, Toys

1) Baby Magazines
2) Picture Books, Early Cognitive Development Books
3) Early Cognitive Development Toys, Toys for Toddlers/Infants

5. Related Services

1) Child Daycare 
2) Babysitter
3) Maternity School

 

III   Company Profiles


22 companies including: 
Asahi Group Foods, Ltd., SHIMAMURA Co., Ltd., Pigeon Corporation,
Benesse Style Care Co., Ltd., and Poppins Corporation
 

IV   List of Companies in Baby-related Business

1. Baby Goods
2. Paper Diapers, Skincare Goods
3. Baby Formulas, Baby Foods
4. Baby Clothing, Baby Shoes
5. Infant/Toddler Toys
6. Publications 
7. Baby Gear Rentals and Recycling
8. Distribution
9. Others

Price

written in Japanese
150,000 yen ($943.93)
(excluding consumption tax)
300,000 yen ($1,887.86)
(excluding consumption tax)
450,000 yen ($2,831.79)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 158.91 yen , 2026/05/19 Japan)
*Scope of Each License Type