Health food (food, food substances, ingredients)

Health food businesses, pharmaceuticals

The health food market contracted in FY2024 as the impact of the red yeast rice issue extended beyond the affected supplement categories. In FY2025, spending restraint driven by rising prices is becoming more pronounced, particularly among senior consumers. At the same time, demand for beauty and health products is expanding, led by women in their 30s.

This report provides a comprehensive analysis of the market, highlighting overall trends as well as developments by distribution channel and by ingredient or formulation. It also sheds light on high-growth segments and the strategies and performance of leading companies shaping the market’s future.

This market report is recommended for:

• Professionals seeking to understand the current landscape and market forecasts for food with health benefits including so-called nutraceuticals
• Stakeholders interested in promising applications for foods with health benefits and nutraceuticals
• Stakeholders interested in initiatives of top-tier vendors and the competitive dynamics of the industry

Q: What years' performance data and forecasts are included?

A: Fiscal year ending March 2022 to fiscal year ending March 2026 (actual data for 5 fiscal years and projection for FY2025). Note that data availability may vary depending on a topic.

Q: What are the key applications discussed in the report?

A: The report features foods with health claims and food substances that help to maintain health and prevent illness; products referred to as “health food”, “supplements”, “nutraceuticals”, “FOSHU”, “foods with beauty claims” in Japan.

I   Trends of Health Food

II   Trends by Distribution Channel

III   Trends of Leading Enterprises

IV   Current Status and Perspectives of Health Food by Item