Life insurance companies, Insurance brokers

Insurance brokers and Life Insurance companies

Survey Objectives: To examine sales channel strategies and initiatives at life insurance companies and multi-line agencies (including in-store insurance shops), as well as trends and efforts among solution vendors specializing in the insurance industry, with the aim of projecting the future of the insurance sector. Additionally, to understand the utilization of the web as a sales channel and the current state of in-store shops, which has been previously identified.

Survey Content: Refer to the Table of Contents. The recorded content for life insurance companies, multi-line agencies (including in-store shops), and solution vendors is as follows.

【Life Insurance Company Coverage】
※Please note that some published information may vary by company
●Company Overview: Company name, address, representative, date of establishment, number of employees, capital
●Group/Overall Sales Strategy, etc.: Overall strategy / Main channels and channels considered strengths, channel structure (number of sales agents, number of agencies, subsidiaries, etc. (life/non-life, short-term/long-term), multi-line in-store/visiting/online agencies)
● Channel-Specific Strategies & Initiatives: Sales agent channel, subsidiary/group company agency channel, partner agency channel, bank window sales channel (NEW), digital channel (NEW), new channel strategy, customer acquisition/sales/retention strategy, challenges/future initiatives, etc.
● DX Strategy for Sales Channels, Digitalization Status & Initiatives by Channel (NEW)
● AI Utilization Status (NEW)
●Company Product Strategy: Key Considerations in Product Development, Differentiation Points, New Product Development Direction, etc.
●Response to Industry Law Reforms (NEW): Organizational Responses, Changes to Business Processes, Challenges
●Contract Performance: Annualized Premiums from New Contracts by Sales Channel for FY2023–FY2024
●Industry Outlook and Challenges.

【Qualitative Information on Insurance Agencies (In-Store, Online, and Visiting Models)】
●Company Overview: Company name, trade name, address, representative, date of establishment, main phone number, capital, number of employees, fiscal year-end, number of locations/branches, capital affiliation, company characteristics, business activities/products handled, number of affiliated insurance companies, whether handling individual/corporate clients via in-store, visiting, or online channels, other businesses/services besides insurance sales
● Performance Trends: Insurance sales revenue and profit trends, projections/forecasts for fiscal year 2025 and 2026
● Business Strategy: Current status, current challenges, future plans, differentiation strategies from competitors
● Response to and Challenges of Insurance Law Reform (NEW)
● Status and Plans for New Initiatives in Insurance Sales: In-person visits/home visits to individuals, web consultations, other initiatives/challenges; availability/plans/advantages/disadvantages of web consultations; use of external financial planners/advantages/disadvantages; initiatives/plans/results for online-only/smartphone products; insurance-related businesses/services
● Initiatives and Focus on Non-Insurance Businesses/Services (NEW) ・Alliances and Prioritization ・Profitability: Financial Services Brokerage, Nursing Care, Mortgage Loans, Inheritance Consultation, Asset Management Consultation, Policy Maintenance Services, Cancer Diagnosis, etc.
● Countermeasures and Outlook for Industry Challenges: Initiatives for Customer-Centric Operations, Improving Operational Quality/Enhancing System Development, Developing Contingency Plans/Systems, Cybersecurity Measures, Challenges and Countermeasures in Collaboration with Other Business Types, Industry Outlook (Consolidation, Market Size, Needs, AI Adoption, etc.)
● Sales Strategy: Target segments (literacy, age, etc.), focus on existing vs. new customers, new customer acquisition strategies/challenges/countermeasures, retention strategies for existing customers, initiatives to enhance customer convenience and experience
●Product Strategy: Current recommended products and future direction, top-selling/high-share companies and products in life insurance, top-selling/high-share companies and products in non-life insurance, future products to watch
●Customer Trends and Attributes: Changes in existing and new customer attributes (based on new contracts), future trend forecasts
●Store Operation Strategy: Store deployment regions and future focus areas, intentions for expanding the store network, trends in opening visit-based locations, web-related plans

【Quantitative Information】
● Performance: Sales (Operating Revenue), Ordinary Profit, Net Income for 2022–2025 (Forecast)
● Contract Performance: Number of Contracts Held, New Contract Value, Number of New Contracts, Annualized New Premium for 2022–2025 (Forecast)
●Store Expansion Trends: Number of Directly Operated and Franchise Stores, Composition Ratio for 2022–2025 (Forecast)
※Some figures may be for reference only depending on disclosure status

Survey Targets: Arbitrarily selected companies with insurance sales performance, including traditional life insurance companies, online insurance companies, brick-and-mortar insurance shop operators, multi-line agencies operating online or insurance-related sites, and door-to-door sales multi-line agencies, as well as new entrants.
Survey Period: September 2025 to November 2025
Survey Method: Online interviews and individual interviews conducted by our specialized staff
Survey Responsible: Yano Research Institute Ltd., ICT & Finance Unit

I   Analytic Overview

1. Industrial Trend and Market Environment
2. Market Size
3. Life Insurance Companies' Sales Channel Strategy and Initiatives
   1) Life Insurance Companies' Mid-Term Management Plan
   2) Sales Channel Trends: Diversification of Sales Channels
   3) AI Utilization and Digital Transformation Trends
   4) Group Strategy
4. Sales Channel Trends (Insurance Shop, etc.)
   1) Foundation and Background of Insurance Shops
   2) Management-Base Enhancement, Reorganization, and Consolidation of Shops after Shakeout
   3) Market Entry by Major Capitals and Those from Different Industries
   4) Business Strategies at Insurance Brokerage Companies
   5) Business Survival through New Approaches
   6) Additional Non-Insurance Business at Insurance Shops
   7) Customer-Centric Operation and Efforts
5. Trends in Corporate-Affiliated Agencies
6. Industrial Challenges and Perspectives

II   Topics: Insurance Brokerage Including Insurance Shop

1. Status of Insurance Brokers Including Insurance Shop Operators
2. Profitability
3. Sales Strategy
4. Product Strategy
5. Customer Attraction Performance
6. Customer Trends and Attributes
7. Sales Channel Strategy (Shop Management, etc.) and Future Development including Area and Online

III   Company Profiles

• Aflac Life Insurance Japan Ltd.
• SUMITOMO LIFE INSURANCE COMPANY
• LIFENET INSURANCE COMPANY
• IRRC Corporation
• Advance Create Co., Ltd.
• AEON BANK, LTD.
• Wizleap,Inc.
• K.K. All One Agent
• Broad-Minded Co.,Ltd.
• JALUX Inc.
• Tokyu Insurance Consulting Co.,Ltd.