Generative AI / AI Agent Adoption in Japan's Business Landscape 2026

Language:
Japanese
Product Code No:
C67116100
Issued In:
2025/11
#of Pages:
202
Publication Cycle:
  
Format:
PDF

Price

180,000 yen ($1,152.59)
(excluding consumption tax)
360,000 yen ($2,305.18)
(excluding consumption tax)
540,000 yen ($3,457.77)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.17 yen , 2025/11/30 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Generative AI, AI agent* (*In this survey, an AI agent is defined as a software program that autonomously performs tasks to meet predetermined goals.)

Research Target:

Companies using generative AI/AI agent

Research Content:

Since the emergence of generative AI technologies in 2022, related businesses in Japan have expanded rapidly, encompassing large language model development, industry-specific applications, and system integration services. Over this period, the use of generative AI has progressed from supporting discrete tasks—such as document drafting and summarization—to enabling more sophisticated functions in customer support and broader business operations. Despite this advancement, many solution providers have yet to clearly demonstrate the tangible benefits of AI adoption, leaving a substantial portion of users in trial phase. As a result, implementation maturity varies widely across companies. This survey aims to clarify the current state of generative AI adoption across Japan’s business landscape through user questionnaire and in-depth case studies and provide insights for stakeholders.

TOC:

I   Generative AI Market: Status and Perspectives

1. Definition of Generative AI
2. Generative AI in Japan Expected to Serve as Labor Shortage Solution
3. Market Trends
(1) Diversification of service providers 
(2)  Increase of enterprises using generative AI
(3)  Reasons for using generative AI
(4)  Data analysis and image & video generation as market driver
4. User Trends
(1) Shift from conversational AI to AI agent
(2) Increase in the range of customer segments interested in AI agent
(3) From discrete tasks to broader business operations 
(4) AI agent Integration
5. Development of AI Base Models
6. Business Overview of Providers & Investment Status at User Companies
 

II   Challenges and Perspectives

1. Challenges
  • Keeping pace with the speed of technological evolution
  • Proliferation of generative AI services
  • Delayed adoption of generative AI widens corporate literacy gaps
  • Introduction benefit and use frequency
  • Top concerns: artificial hallucination and sensitive data leaks
2. Perspectives
  • IT investment shifts to security and generative AI
  • As a service
  • Adapting operation to AI
  • Contact center as priority domain for utilizing AI
  • Preparing corporate environments for generative AI-native workers
  • Model selection and vendor role transformation in the era of generative AI diversification
  • Potentials of Japanese Generative AI in Global Market
 

III   Aggregated Results of Questionnaire

  • About the corporate questionnaire
  • Attributes of respondents (company profiles)
  • About AI utilization (utilization status, use frequency, purposes, specific AI services currently using, use environment, etc.)
  • Concerns regarding use of generative AI
  • Annual investment
  • Questionnaire slips
 

IV   Company Profiles 

(Company overview / business overview / user trends / challenges / future direction)
 
  • AI inside
  • AIdeaLab
  • ELYZA
  • LayerX
  • NTT Data
  • Preferred Networks
  • ServiceNow Japan GK
  • Karakuri
  • Datagrid
  • Salesforce Japan
  • Japan IBM
  • NEC

Price

written in Japanese
180,000 yen ($1,152.59)
(excluding consumption tax)
360,000 yen ($2,305.18)
(excluding consumption tax)
540,000 yen ($3,457.77)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.17 yen , 2025/11/30 Japan)
*Scope of Each License Type