Online Brokerage 2024
Coverage: (Product/service)
Online brokerage
Research Target:
Online securities brokerage companies, securities companies
Research Content:
Based on the "Policy Plan for Promoting Japan as a Leading Asset Management Center", the government is working to create an environment that promotes asset formation. Since the introduction of the new NISA in 2024, the number of securities accounts is expanding especially at online brokerage firms, rapidly increasing the inflow of funds to investment trusts via new NISA. Online stock trading by individual investors was spurred as the online securities companies scrapping commission fees. Under the circumstances, industry restructuring is expected, including cross-industry reorganization.
This market report explores the current statuses of securities companies and encapsulate future perspectives on the online brokerage in Japan.
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