Tourism in the COVID-19 Era

Businesses in tourism

I   Domestic Tourism Market Outline

1. Actual Status of Tourism Market
   1) The whole picture
   2) Tourism industry in Japan when observing from the international viewpoint
   3) Governmental measures to encourage tourism
2. Trend of Domestic Tourism
   1) Trend of Japanese travelers traveling Japan.
   2) Factors of increasing consumption during travelling
3. Trend of Inbound Tourists

II   Influence of COVID-19 Infections to Tourism Market

1. Environmental Changes in Society
   1) Environmental changes in entire society
   2) Changes in lifestyles after COVID-19
2. Environmental Changes in Tourism Industry
   1) Loss or decreased opportunity for travelling due to COVID-19 pandemics

• Decreased demand caused by restrained tourism and request to avoid going outside
• Decreased supply by self-restraint business and decreasing traveler capacity
• Postponed Olympic/Paralympic Games in Tokyo

2) Influence to sales and revenues in companies

III   Attempts and Outlook of Tourism Industry in the Era to Live with COVID-19

1. Attempts and Outlook at Tourism Businesses
   1) Survival Strategies by Tourism Businesses
   2) Attempts by Travel Agencies

• Preventive measures against infections
• Creation and sales of traveling products in the era with COVID-19 infections
• Creation and sales of traveling products using digital technologies
• Shift to domestic tourism from inbound and oveseas tourism
• Business development outside the realm of tourism

3) Attempts by hotels and accommodation facilities
4) Attempts by other businesses (sightseeing facilities, transportation businesses)

2. Attempts and Outlook by Government and Local Sightseeing Areas

IV   Significant Theme Representing Domestic Tourism in the Era with COVID-19

1. Responding to New Normal
   1) New normal in tourism and traveling
   2) Response by industry
   3) Challenges and perspectives
2. Virtual Tourism
3. Micro Tourism
4. Telework, “Workations”
5. Gramping
6. Private Tours, Tourism preventing contact with others
7. Risk Support
8. New Business Development Triggered by COVID-19
9. Combination of freight and passenger