Aesthetic Salon Industry 2020

Product Code No:
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#of Pages:
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120,000 yen ($1,097.80)
(excluding consumption tax)
240,000 yen ($2,195.59)
(excluding consumption tax)
360,000 yen ($3,293.39)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 109.31 yen , 2021/05/16 Japan)

Coverage: (Product/service)

Aesthetic salons

Research Target:

Companies operating aesthetic salons, Manufacturers of Cosmetics/Equipment for Aesthetic Salons, and Users of Salons

Research Content:

I    Aesthetic Salon Market Overview

1. Overview on Japanese Aesthetic Salon Market
2. Market Share by Company
3. Future Direction and Outlook of Aesthetic Salon Market

II   Trends in Aesthetic Salon Market by Business Category/Region

1. Market Trends by Business Category
2. Market Trends by Region

III   Trends of Treatment and Sales of Goods at Aesthetic Salons

• Market Overview
• Transition of Market Size (FY2015-FY2019 Prospect)
• Market Share by Market Player (FY2017-FY2019 Prospect)
• Sales Ranking (FY2017-FY2019 Prospect)
• Market Perspectives 
• Forecast of Market Size (FY2020-FY2024)
1. Facial Treatment
2. Weight Loss and Body Treatment
3. Hair Removal
4. Men's Aesthetic Treatment
5. Sales of Goods
6. Summary of Entire Aesthetic Market Size (FY2015-FY2024)

IV   Strategies at Leading Aesthetic Salon Chains

1. Status of Beauty Treatment and Sales of Goods
2. Noteworthy Treatment Categories
3. Trends in Sales of Goods
4. Strategies of Opening Stores
5. Regional Distribution of Stores Opening
6. Advertisement and Sales Promotions
7. Future Market Strategies

V   Aesthetic Salon Related Market Trends

1. Trend of Aesthetic Cosmetics
2. Trend of Aesthetic Equipment
3. Trend of Related Market (Door-to-Door Sales of Cosmetics Market, Trends of Hair Dressing Markets, Noteworthy Business)

VI   Consumer Survey regarding Aesthetic Salons

1. Use of aesthetic salons
2. Use of multiple aesthetic salons
3. Type of aesthetic salon used recently and the reason
4. About companion when visiting aesthetic salons
5. Requests to aesthetic salons
6. Information source regarding aesthetic salons
7. Types of treatment wish to experience/have experienced
8. Acceptable fees
9. Goods purchased at aesthetic salons
10. Anxiety, discontent and requests to aesthetic salons
11. Evaluation of aesthetic salons
12. Status of using spas
13. Status of using other related facilities
14. Status of using men's aesthetic salons
15. Free opinions to aesthetic salons

VII    Profiles of Aesthetic Salons

Profiles of about 100 Salons
salon overview / floor area / number of employees / types of treatments currently offering / number of devices / accumulated number of customers / average unit price / number of memberships / composition ratio of customers by age / sales composition ratio by treatment / major cosmetics and manufacturers / major devices and manufacturers / advertisement and promotion strategies / current issues / future policies

VIII Marketing Strategies of Companies in Aesthetic Salon-Related Business

1. Leading Companies Operating Aesthetic Salon Chains (about 10 enterprises)
2. Leading Manufacturers of Cosmetics/Equipment for Aesthetic Salons (about 10 enterprises)


written in Japanese
120,000 yen ($1,097.80)
(excluding consumption tax)
240,000 yen ($2,195.59)
(excluding consumption tax)
360,000 yen ($3,293.39)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 109.31 yen , 2021/05/16 Japan)