Market Overview

The global production volume of polarizing plates in 2024 is expected to reach 594.3 million square meters, which is 105.3% of the preceding year (based on the shipment volume of manufacturers).
The polarizing plate market has been fueled by the demand for TV displays. Increased TV display production, driven by anticipated demand growth and concerns over potential inventory shortages due to major sporting events in the EU, such as the Paris Olympic & Paralympic Games and UEFA EURO 2024, has significantly contributed to the growth of the polarizer market in 2024. As a result, the global polarizer market saw continued top-line growth in both demand and production volume during the second and third quarters of 2024 (from April to September).

Despite a decline in the operation rate of TV monitor production in October, the utilization rate at Chinese TV display manufacturers rebounded to 80% in November. Furthermore, with front-loaded demand in preparation for tariff revisions and the Chinese government's policies aimed at boosting consumption, Chinese TV display makers are expected to maintain a stable utilization rate in 2025.

Future Outlook

The global polarizing plates market is forecasted to reach 612.15 million m2 in 2025, which is 103.0% of the previous year. 

Due to the Spring Festival holidays in China, the utilization rate of display panel manufacturers is expected to decline briefly in January 2025. The pace of production ramp-up in February will depend on the duration of holidays, whether it lasts for 10 days or less, or extends to two weeks.

Additionally, with display production in China expected to grow in line with the Chinese government’s subsidies aimed at boosting consumption of electronic products such as smartphones, Chinese polarizing plate manufacturers are forecasted to maintain a stable utilization rate.

While some temporary demand is projected due to expected tariff increases in the U.S. and other countries, the absence of key market drivers, such as the Olympic and Paralympic Games or other major sporting events in Europe, raises concerns. Given that demand for TV displays may not be as strong as last year, the growth rate of the global polarizing plates market is expected to be lower than the previous year.


 

Research Outline