Personalized Meal Solutions Market in Japan: Key Research Findings 2024

Personalized Meal Solutions Market Size Projected to Reach 288.5 Billion Yen by FY2030

Yano Research Institute (the President, Takashi Mizukoshi) has surveyed the domestic personalized meal solutions market and found out the market trend by segment, trend of market players, and future perspectives.

Personalized Meal Solutions Market Size Forecast
Personalized Meal Solutions Market Size Forecast

Market Overview

As lifestyles diversify, diet, the main component in lifestyle, has become personalized. In association with the advancement of food-tech or smart kitchen, people have started pursuing not only convenience but also optimization of meals according to health and preference of each person. Such an idea is thought to lead to well-being in life. In addition, use of digital transformation to realize food personalization (production of diversified items of food in small amount each) cannot only reduce food loss but can also improve awareness and utilization of local food and under-explored or unused food materials, which can expect well-being of global environment.

The markets of personalized food, recipe planning app, and smart kitchen appliances that are parts of the personal meal solutions market are all still in the midway from the market launch to the growth period and have a small number of market players with limited number of products and services targeted. However, they are supported mainly by young people with high interest in new technologies and high conscious to social contributions. 

Size of the personal meal solutions market in FY2022, comprised of personalized food, recipe planning app, smart kitchen appliances, and food delivery services, is estimated to reach 94.8 billion yen by the sales of businesses.

Noteworthy Topics

Trend of 3D Food Printers

A 3D food printer, or 3DFP, is a printer used for food manufacturing and uses food materials instead of ink. The advantage is the easiness to personalize the food (various food items in small amount each) according to the person’s taste and health, added with good design and sanity (dispense with human intervention). In addition, as long as the same designs and recipe shared and the same ingredients used, exactly the same food can be manufactured repetitively regardless of where the printing takes place.

Because of the property of using pasted ingredients, 3DFP gathers attraction as being able to upcycle the waste or unused materials, manufacture sustainable food such as alternative meat, or as an effective food manufacturing device to reduce environmental loads.

Future Outlook

The personal meal solution market size is still limited as many of the market categories that comprise the market have spent little time since their launches, but the changes and diversification of lifestyles triggered by the pandemic have led more people to be interested in health, which is boosting the food personalization. Hereafter, alignment is expected among the recipe planning app, smart kitchen appliances, and food delivery services such as by Co-op or online supermarkets, which is regarded to accelerate the construction of kitchen tech platforms.

The personal meal solution market size, based on the sales at businesses, is projected to expand to 160.0 billion yen by FY2025 and to 288.5 billion yen by FY2030.

Research Outline

1.Research Period: January to March 2023
2.Research Object: Manufacturers/vendors of personalized food, businesses providing recipes/ meal planning apps, manufacturers/vendors of smart kitchen appliances, food delivery service providers
3.Research Methogology: Face-to-face interviews (including online) by expert researchers, interviews via telephone, and questionnaire

Personalized Meal Solutions Market

The personalized meal solutions market in this research consists of the following four markets, i.e., 1) personalized food, 2) recipe planning app, 3) smart kitchen appliances, and 4) food delivery services, with each market size calculated based on the sales at businesses.

Personalized Food Market
Personalized food is a service that recommends and offers food and beverages optimal for each individual customer according to the taste, preference, lifestyle, physical constitution, allergy, health status, improvement target (for diet and/or body toning), etc.
The personalized food market in this research is calculated based on the sales at service providers, and basically targets food that has been prepared or processed and can be eaten (or drunk) as is (including food that requires simple operation such as heating or adding water). Note that the market does not include uncooked fresh foods or ingredients that need cooking and processing, health food, and pet food. 

Smart Kitchen Appliances Market
The smart kitchen appliances market targets those kitchen appliances (convection microwave oven, refrigerator, induction cooker, etc.) that can connect to the internet. By connecting to the internet, those kitchen appliances can have their features or services be added or upgraded even after customer purchase. They cannot only connect to the manufacturer’s in-house IoT home appliances but can also align with products and services provided by other companies. Users can remotely operate them through smartphones and tablet terminals and can order automatic cooking by sending recipe information from the app.

Recipe Planning App Market
A recipe planning app is the service mainly provided through smartphone app and uses AI technology to offer optimal recipes and meals for each user.

Food Delivery Services Market
The food delivery services market in this research targets those delivery services that offer calory-saved or salt-reduced meals mainly for the elderly, delivery of meal kits (sets of ingredients for the number of people according to the recipe/menu), ready-to-eat food/delis delivery, co-op delivery services, and online supermarkets. The market size is calculated based on the sales at service providers.

<Products and Services in the Market>

Personalized food, Recipe planning app, Smart kitchen appliances, food delivery services (home meal delivery, meal kit delivery, co-op delivery to individuals, and online supermarket)

Published Report

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