XR (VR/AR/MR) HMDs/Smart Glasses Market in Japan: Key Research Findings 2023

Domestic Shipment of HMDs and Smart Glasses for XR (VR/AR/MR) Projected to Reach Total 496,000 in 2023

Yano Research Institute (the President, Takashi Mizukoshi) conducted a survey on the market of XR (VR/AR/MR) & 360-degree videos in Japan and abroad and found out the future perspectives of the XR & 360-degree video market which include the market statuses by region and the shipment of XR devices by product.

Here discloses the forecast for the domestic shipment volume of HMDs (head-mounted displays) and smart glasses that support XR (VR/AR/MR).

Domestic Shipment Volume Forecast and Transitions for XR (VR/AR/MR) Devices (HMDs/Smart Glasses)
Domestic Shipment Volume Forecast and Transitions for XR (VR/AR/MR) Devices (HMDs/Smart Glasses)

Market Overview

The shipment volume of HMDs (head-mounted displays) and smart glasses which support XR (VR/AR/MR) technology totaled 380 thousand units in Japan in 2022. Because the demand for applications increased in the industries of manufacturing, construction, and medical care for education, employee training, practical training, etc., stemming from labor shortage especially amid the corona crisis, XR devices including HMDs and smart glasses showed favorable sales.

Noteworthy Topics

Announcement of Next-Generation XR Devices

Although conventional XR devices (HMDs, smart glasses) have failed to lead the market expansion, new promising products are expected to be released by major U.S. companies from the latter half of 2023 to 2024.

These new products not only have considerably improved performance, but they also are slimmer and lighter than old ones, and highly appealing to consumers, as some support MR (Mixed Reality), though costly, are equipped with the latest semiconductors and displays, allow various contents replays, and align with other devices including mobile terminals. These new XR devices are expected to invigorate development of applications, which can rapidly pave the way for full-scale launch of the domestic XR market.

Future Outlook

The shipment volume of HMDs and smart glasses for XR is projected to reach 496 thousand units in total.

As downgrading of novel coronaviruses to “Class 5,” the same category as seasonal influenza, lifts behavioral restrictions, further demand expansion is expected. For enterprises, educational or training applications (contents) in the industries of manufacturing, construction, medical care, and service are spreading, and demand in travel and sightseeing, and at events are expanding. For consumers, VR-game and movie-streaming applications are promising, while deployment at theme parks is expected to expand furthermore.

Hereafter, Metaverse (virtual 3-dimentional space built on the internet) that has high affinity with XR is likely to gather attention and can be one of the drivers for XR market expansion.

Research Outline

1.Research Period: January to April 2023
2.Research Object: HMD manufacturers, XR contents developers, semiconductor manufacturers, ODMs (Original Design Manufacturers)/EMS (Electronics Manufacturing Service) providers, and amusement companies in and out of Japan
3.Research Methogology: Face-to-face interviews (including online) by expert researchers, survey by telephone & email, and literature research

XR (VR/AR/MR) HMDs/Smart Glasses Market

The XR (VR/AR/MR) market in this research refers to hardware, software, and related services that offer VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality). Here discloses the domestic shipment volume of HMDs (head-mounted displays) and smart glasses that support XR.

VR (Virtual Reality) is a “generic term for technologies that interacts with human senses, artificially creating the environment that makes human feel as though it is the reality.” By projecting the viewer’s body in the three-dimensional space using an HMD on the head, the Virtual Reality immerses the users in a virtual world. In the VR space, the viewer can move and act, communicate and interact with other viewers. A means of communication is already in practical use, in which the audiovisual information is transferred through monitor speakers and headphones, and the vibration/touch/pressure can be transmitted to hands and body.
While VR is operated completely in the “artificially created space,” AR (Augmented Reality) and MR (Mixed Reality) combines virtual reality with the “real view and sound” by technologies of “telexistence” and “telepresence.” AR uses a transmission device (smart glasses) to virtually overlay objects on reality, while MR integrates a physical view to the virtual objects projected by an HMD.

<Products and Services in the Market>

XR (VR/AR/MR), 360-degree video, Metaverse, HMD (head-mounted displays), smart glasses, 360-degree camera

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