Consumer Survey on Storage Services in Japan: Key Research Findings 2021
January 2021 Consumer Survey on Storage Services Finds Increase of Percentage Points in Consumer Visibility Compared to 2019 Survey
Yano Research Institute (the President, Takashi Mizukoshi) has carried out a consumer survey on the domestic market of storage services. This survey is targeted to users and prospective users of storage services, and is analyzed comparatively to the results from same survey done in the past. Here, the consumer visibility and the use status of storage services are announced.
Summary of Research Findings
The consumer survey about the use of storage service was carried out to 20,000 men and women with the age ranges between 20s and 70s nationwide. It aims to explore use status of storage services (i.e. visibility/perception, current/past user experience, interest toward use of storage service, criteria for choosing the service, good points/bad points of storage service, reasons for ending the use of service, and changes in usage).
A ratio of respondents that have experience of using the storage service (a total of “currently using the service” and “have used the service before (but not anymore)”) was 7.4% for “trunk room service”, 5.0% for “rental storage service” and 5.1% for “container storage service”. Since the percentages were 7.8%, 5.5%, and 5.7% respectively, in the last survey conducted in January 2019, the results indicate that the ratio of users in 2021 stayed at almost the same level as in 2019.
On the other hand, a ratio of consumers not aware of the storage services (a percentage of those who responded “never heard of the name of the service”) were 11.1% for “trunk room”, 25.2% for “rental storage service”, and 24.2% for “container storage service. In the previous survey conducted in January 2019, the percentages were 12.3%, 28.7%, and 27.7%, respectively; a moderate increase is witnessed in the percentage points for visibility of each of the storage services. While the ratio of storage service users has stayed almost flat, a percentage of those ‘not’ aware of the service have decreased; the survey finds the rise of consumer visibility for the storage services.
Demand for Decluttering
One of the factors that trigger the use of the storage service is “decluttering”. Meanwhile, as a way to “declutter”, options include not only “put in storage” but also “get rid of”. Along with this research, an additional survey was carried out to 300 men and women who are aware of the storage service but have no experience using it, to find out their intention of using the storage services in the future. To a question asking what kind of facility or function they want for storage spaces, many responded that they want a service to get rid of, or sell, their clutters.
Indeed, use of the storage service would help organizing items occupying user’s space. However, the survey results suggest that, in addition to “decluttering”, expanding “get rid of” services for clutters would improve the convenience of storage service users.
The copyright and all other rights pertaining to this report belong to Yano Research Institute.
Please contact our PR team when quoting the report contents for the purpose other than media coverage.
Depending on the purpose of using our report, we may ask you to present your sentences for confirmation beforehand.