No.2579
11/09/2020

Hair Care Market in Japan: Key Research Findings 2020

Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic hair care market and has found out the market trends by category, the trends of market players, and the future outlook.


Transition and Forecast of Hair Care Market Size
Transition and Forecast of Hair Care Market Size
FY2019 Composition Ratio of Hair Care Market by Category
FY2019 Composition Ratio of Hair Care Market by Category

Market Overview

The domestic hair care market size (the total market sizes of hair, hair transplantation, hair-growth & hair-restoration products, and hair-care products) in FY2018 attained 452,750 million yen, 100.9 % compared to a previous fiscal year, based on the sales at the businesses. While the market was influenced by consumption tax hike from October 2019 and COVID-19 infections since early 2020, first half of FY2019 showed steady growth with sales rose from the preceding fiscal year in all 4 categories. Especially the markets of hair-care products and hair transplantation showed favorable sales, respectively.

Future Outlook

The hair care market in FY2020 is projected to reach 434,200 million yen, 95.9% of the preceding fiscal year based on the sales at the businesses.


Outbreak of the novel coronavirus from early 2020 and measures for preventing infection influenced hair-care products, face-to-face sales of hair business, and hair transplantation treatments at medical clinics. The COVID-19 crisis is leaving lasting scars in the market, and it is assumed that it will take some time for the number of customers visiting stores/salons/clinics to recover to the pre-pandemic level. As restrictions will be softened step by step toward 2021 to invigorate the movement of people and goods in and out of the country, consumption in general will improve, and hair care market is also expected to recover gradually.

Research Outline

1.Research Period: August to October 2020
2.Research Object: Hair care market players, other related organizations, industrial organizations
3.Research Methogology: Face-to-face interviews by the expert researchers, survey via telephone/email and literature research

What is the hair care market?

The hair care market in this research consists of the following four categories: 1) hair, 2) hair transplantation, 3) hair-growth & hair-restoration products, and 4) hair-care products. Among them, the hair market includes the sales of wigs and hair increase/growth services in conjunction with the sales of the related products. The hair-care products market includes shampoo, hair rinse, and treatments.

<Products and Services in the Market>

Hair industry, hair transplantation, hair-growth & hair-restoration products, hair-care products

Published Report

Contact Us

©2019 Yano Research Institute Ltd. All Rights Reserved.
The copyright and all other rights pertaining to this report belong to Yano Research Institute.
Please contact our PR team when quoting the report contents for the purpose other than media coverage.
Depending on the purpose of using our report, we may ask you to present your sentences for confirmation beforehand.