Sports Nutrition Supplement Market in Japan: Key Research Findings 2018
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic sports nutrition supplement market and has found out the current status, the trends of market players, and the future outlook.
Size of the sports nutrition supplement market for FY2017, based on the shipment values at manufacturers, rose by 15.3% from the previous year to attain 47,400 million yen. The market has achieved double-digit growth annually since FY2015. When looking at the market by nutrient, 60% of the entire market is occupied by protein which is expanding year by year, while amino acids also are basically on the rise.
When looking at the sports nutrition supplement market by nutrient, protein occupies 59.1%, almost 60% at 28 billion yen, followed by amino acids that account for 28.1% to reach 13.3billion yen. Therefore, almost 90% of the entire market is dominated by protein and amino acids. In many cases such sports nutrition supplements are used for maintaining and increasing muscular strength in order to aiming for performance maintenance and improvement, also used for attaining toned body, fatigue alleviation and recovery from fatigue, which is why the entire market is occupied by protein and amino acid.
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