WHATS Seminar Vol. 224 [Online] titled above will be held on Thursday, July 24, 2025

[Seminar Overview]

●　2:30 p.m. – 3:20 p.m.

“Cool Japan Strategy” in the Spotlight: Essentials You Need to Know and the Latest in Marketing

In 2024, the Japanese government launched a renewed "Cool Japan Strategy" with ambitious goals: expanding the market size of Cool Japan-related industries from the current 30 trillion yen to 50 trillion yen by 2033, and increasing the global “Japan fan” index score by 10 points.

Triggered by the COVID-19 pandemic, opportunities to watch Japanese anime and IP content—already popular overseas—rapidly increased, leading to further global growth. This has created more chances for people around the world to learn about Japan. Combined with factors such as restrained travel during the pandemic and a weak yen, interest in Japan has grown significantly.

In fact, the number of foreign visitors to Japan in 2024 surpassed that of 2019, reaching a record high of 36.869 million people. Their total travel spending also grew approximately 1.7 times, forming a large market exceeding 8 trillion yen.

In this session, Vpon will deliver a comprehensive presentation, covering a wide range of topics—from the “New Cool Japan Strategy” to actual promotional practices. We hold trademarks such as Tabi-Mae® (pre-trip) and Tabi-Naka® (mid-trip), and support inbound and overseas marketing for municipalities and private-sector clients across Japan, from data analysis to promotional execution.

We have represented private sector companies in discussions on Cool Japan at foreign embassies and organized one of Japan’s largest events in the field: the Cool Japan DX Summit (Cool Japan×Digital Transformation). We would be delighted if you could join us for this session and share your questions and feedback from various industry perspectives.

Topics to be covered:

1. The Current Landscape Surrounding Cool Japan
2. Key Challenges and Opportunities in the Cool Japan Strategy
3. Utilizing Data-Driven Marketing for Global Expansion and Inbound Tourism
4. The Need for Cross-Industry Collaboration in Promoting Cool Japan

Speaker:

Yoshiyasu Suzuki, Head of Marketing Strategy Division, Vpon JAPAN K.K.
Executive Director, Cool Japan DX Summit

Since 2012, Mr. Suzuki has worked in sales at a manufacturer-affiliated leasing company, where he engaged with a wide range of businesses and executives and was involved in project finance. He later joined M3, Inc. in 2017, where he led digital marketing initiatives for pharmaceutical companies, including strategy development and the launch of new internal divisions. In 2021, he joined an M&A platform company that was in its second startup phase, and, as a division manager, traveled across Japan to lead business development and alliance-building efforts. Currently, at Vpon JAPAN, Inc., he oversees marketing strategy, business planning, project management, and more. As the executive director of the Cool Japan DX Summit Secretariat, he also promotes public-private collaboration by connecting many people across industries.

●　3:20 p.m. – 3:30 p.m.
  Q&A Session

[Seminar Outline]

Date and Time: 2:30p.m. – 3:30 p.m. (JST), Thursday, July 24, 2025

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:

• After completing your registration, we will send your access ID the day before the seminar.
• The live stream will be hosted on Deliveru, the event streaming platform by Facio Inc. Please click here to log in.
• Recommended System Requirements (in Japanese)
• Test Video Viewing Page
• FAQ

Registration:

 Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Wednesday, July 23, 2025

Notes:
・This seminar will be conducted in Japanese.

・After your registration, we will send an invoice by E-mail or postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.

・This seminar can also be registered via Deliveru, with payment options including credit card, convenience store payment, and Pay-easy.

・Please note that participation may be restricted depending on the registrant’s industry or job function.

Cancellation Policy

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.

Contact:
For inquiries in English, please click here.
Yano Research Institute Ltd.