Market Overview

Optical devices and principles used in aerial displays, holographic displays and naked-eye 3D displays were already discovered more than a hundred years ago. At that time, however, it was difficult to develop necessary technologies for the principle, which led the product development for a three-dimensional (3D) display remained at a certain level of performance.
Nowadays, the environment has been overall prepared for establishing related technologies and for product development, which is expected for demand expansion for 3D displays and for manufacturing technology to be in progress, including that of a 3D display.

This research targets three types of 3D displays, i.e., aerial display, holographic display, and naked-eye 3D display. The market size for 3D display components, that are optical lenses, plate components, etc. used for these 3D displays in Japan is projected to reach 918 million yen in 2022, and 1,176 million yen by 2023, a rise to 128.1% on YoY, based on the manufacturer selling price.

The market was sluggish after 2020 due to COVID-19 crisis, because of extremely decreased exhibitions and events that let users see and experience the real products. By 2023, as physical events increased after the lift of behavior restrictions, use of 3D displays boosted for product appeal and exhibitions at companies attending such events, thus, the market has been on the course of recovery. With the clients for the display implementation being underway and the awareness improving, more companies have started implementation or considering the implementation.

Noteworthy Topics

Vigorous Strategy Planning Underway, Aiming to Encourage Implementation at Automotive Industry, the Japan’s Forte

Implementation of 3D displays, such as aerial or holographic displays, as automotive displays are in consideration.

Whatever the component or a part, five years or so of time period are needed for consideration until being implemented in the automotive industry, as the safety and manufacturing line certifications are needed. 3D displays have long been repetitively developed and improved the products behind the scenes for being approved of strict certification processes in the automotive industry.
In particular, aerial displays have been in the process of establishing full-scale product technology since the 2020s, but, there still are a pile of challenges to be solved, such as high costs and thickness of enclosure.
The industry has targeted the implementation of 3D displays in cars for 2030s, expecting the realization of near-future automobiles that allow users to drive while operating information reflected in the air.

Future Outlook

In the latter half of 2020s, aerial and holographic displays, among all 3D displays, are likely to be in adjustment for mass production in each company that has been developing products of prototype levels. The 3D display component market size is anticipated to expand to 1,717 million yen by 2027, as the unit price of optical lenses and plate components subsides and as the demand for 3D displays increases.
When compared to existing flat displays that use LED with matured technology, 3D displays are inferior in the thickness of enclosure. Still, there are advantages that can only be achieved by 3D displays, such as aerial projection technology and added value that comes with it (impacts, images highly influential on viewers, etc.)
By expanding implementations, 3D displays have potential to make users to enjoy in various industries including mobility and entertainment.

Research Outline