No.3369
Language Businesses in Japan in 2030: Key Research Findings 2023
Domestic Market of Foreign Language Classes Attained 295.2 Billion Yen in FY2022, Down by 2.3% from Preceding Fiscal Year / Market Projected to Grow to 350 Billion by 2030
Yano Research Institute (the President, Takashi Mizukoshi) has conducted a survey on the domestic businesses related to learning foreign languages, and found out the trends of market players, the market trends by field, and future perspective.
Market Overview
Domestic market of foreign language classes (as a total of 3 markets; foreign language classes for grown-ups, foreign language classes for children/infants, and preschools) attained 295.2 billion yen in FY2022, down by 2.3% from the preceding fiscal year, based on the sales of businesses.
The need for foreign language education remained low in FY2022 due to the prolongation of the COVID situation, in which Japanese people could not travel abroad until October 2022 when border measures to prevent the spread of the infection were lifted. Although the May 2023 reclassification of COVID-19 to Class 5 Infectious Disease Act followed, three years of COVID crisis has negatively affected learning courses provided in-person in general, not just foreign language classes.
Noteworthy Topics
Industry Restructuring & Listings of Emerging Businesses
Although the market environment remains tough, industry restructurings and listings of emerging businesses have been observed. There were M&As of major companies, as well as a rise of emerging businesses. Three companies were listed on the Growth Market of the Tokyo Stock Exchange between FY2022 and FY2023.
Future Outlook
The size of the foreign language classes market in Japan (as a total of 3 markets; foreign language classes for grown-ups, foreign language classes for children/infants, and preschools) is forecasted to reach 350 billion yen by 2030.
Growth of the domestic language classes market are driven by various factors, such as recurrent education initiatives by the government (the government committed to ‘invest 1 trillion yen to support reskilling for 5 years’, etc.), progress in globalization of economy (extending business overseas, recovery of inbound demand, etc.), corporate moves to make English an official language, an increase of foreign nationals residing in Japan, and a rise of new business type like language coach. Furthermore, the market growth is boosted by the changes in foreign language (English) education in schools (starting earlier, raising the content level) and the increase in the number of parents eager to provide higher education for their children, which is indicated by the rise in demand of private elementary schools and junior high schools.
Research Outline
2.Research Object： Foreign-language school operators and organizations, distributors of language study materials, publishers, and other related businesses
3.Research Methogology： Face-to-face and online interviews by specialized researchers (including online interviews), surveys via telephone/email, and literature research
The language business market in this research indicates the following 4 submarkets: 1) Foreign language classes for grown-ups, 2) Foreign language learning classes for children/infants, 3) preschools, and 4) English speaking day-care centers/afterschool programs for children. The market size is calculated as a total of 1), 2), and 3), based on the sales at businesses. The businesses of 4) is excluded from the calculation of the market size.
＜Products and Services in the Market＞
Foreign language classes for grown-ups, foreign language classes for children/infants, preschools, and English-speaking day-care centers/afterschool programs for children
Published Report
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