Snack Yano Kei: Business Seminar at a Traditional Japanese pub

Yano Research Institute presents "Snack Yano Kei" - a monthly business seminar held in an intimate and engaging setting.

Our goal is to foster in-depth and insightful discussions with participants, leveraging our extensive market research data and industry expertise. "Snack Yano Kei" provides a unique opportunity to explore diverse industries, market trends, and social developments - often discuss topics that are rarely covered in daytime business seminars.

With drinks, snacks, and even the occasional song, this seminar blends business insights with a lively, relaxed atmosphere.
 

Enhancing Future Talent and Business Creation through eXtreme Business Thinking
— Plus: Understanding the New Norms (and Abnormalities) in Market Research —
(Snack Yano Kei Vol. 6, Thursday, June 26, 2025)

In today’s stagnant and stifling business environment in Japan, what is truly needed may be a degree of bold, unconventional thinking—combined with calm and strategic management that can transform ideas into value. However, many diligent and disciplined professionals—particularly those in large corporations—often struggle to understand how to think in such a “controlled unconventional” way.

This training program introduces the concept of “eXtreme Business Thinking” and provides practical methods that can be applied to human resource development, new business creation, and other organizational challenges. Participants will also engage in a dynamic interactive Kabeuchi session to discuss and refine their ideas and issues in a supportive setting.

In the second part of the program, we will explore both established and emerging perspectives in market research—covering practical research methodologies and new insights.

This is a highly cost-effective program designed to provide participants with both theoretical frameworks and practical tools to navigate the changing business landscape.

Recommended for:

• Professionals involved in human resource development or new business planning
• Those who feel a sense of stagnation in the current business environment
• Individuals looking for creative yet structured approaches to business innovation
• Anyone with innovative ideas struggling to gain support internally

Also recommended for:

• Individuals with strong personal interests in specific domains
• Those who may feel hesitant in informal networking spaces, such as Japanese-style snack bars.
• Professionals looking to improve their communication or idea-sharing skills

Please note: This is a professional training program.
Participants affiliated with companies are encouraged to consult their HR or training departments regarding participation through corporate training budgets.

Speakers:

Navigator & Lead Lecturer:
Katsuhito Matsushima, Chief Researcher, X Business Division, Yano Research Institute

Facilitator for the “Kabeuchi” Session:
Keiichiro Mori, CEO, Hexagon Bridge LLC / also known as The New Business Uncle®

Special Complimentary Material:
eXtreme Market Datasets & Original Data for Talent Development

Schedule

17:30 – Reception Opens

(Please bring your seminar ticket)

18:00 – Opening & Welcome Toast

(Non-alcoholic options available)

Part 1: eXtreme Business Thinking & X Business

• Introduction to the concept of eXtreme Business Thinking as practiced in real business settings
• Practical methods to apply eXtreme thinking in talent development and new business creation
• How to think in a “controlled unconventional” way — applying creative yet structured approaches to business innovation.
• Interactive session: Discuss your business challenges and ideas

Part 2: Emerging perspectives in market research – The New Norms (and Abnormalities)

• Practical approaches to effective market research
• How eXtreme Thinking reframes research practices
• Implications for next-generation talent and business innovation
• The New Norms (and Abnormalities)

Part 3: Application & Practice

• Putting eXtreme Thinking into practice
• Idea-sharing and feedback session (‘Kabeuchi’)

(‘Kabeuchi’ is an interactive idea-sharing session aimed at gaining feedback—not solutions—to refine thinking and uncover new perspectives.)

Key Takeaways

　　•  Recap of essential insights from the event

Networking & Open Discussion

(Depending on the mood, karaoke might be an option!)

Group Photo & Closing

 

This seminar offers exclusive, data-driven insights that you won't find in a typical event! Participants will receive seminar materials and market research data from Yano Research Institute.

* Please note that the program content may be subject to minor changes.

Event Details

 Date: Thursday, June 26, 2025
 Time: 18:00–20:00 (Doors open at 17:30)
 Participation Fee: JPY16,500 (tax included)

Includes drinks, snacks, and seminar materials.
 Venue: Snack Tama-chan
Dear City Akasaka 102, B1F, 4-2-3 Akasaka, Minato-ku, Tokyo

Nearest Stations: Akasaka-mitsuke Station, Akasaka Station
Capacity: 20 participants (First-come, first-served)

Registration

Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Tuesday, June 24, 2025

Cancellation Policy & Registration Terms

• Registration will close once the maximum capacity (20 participants) is reached.
• After registration, we will send you an invoice and a seminar ticket.
• The participation fee must be paid either by the day before the event or within one week of receiving the invoice.
• Cancellations after payment will not be accepted.
• If a registered participant is unable to attend on the event day, no make-up session will be provided. However, a substitute from the same organization may attend in their place upon prior notice to our office.

Why Host This Seminar at a Snack Bar?

Yano Research Institute supports Japan’s snack bar culture. More than just drinking establishments, snack bars have long served as hubs for business networking and social engagement since the Showa era. They provide a unique setting where people can learn life lessons, social etiquette, and build meaningful connections.

In today’s digital age, interpersonal communication is declining, leading to increased loneliness and social isolation. However, snack bars are gaining attention from sociologists and ｍunicipal representatives as a potential solution to these societal challenges.

As a leading market research firm, Yano Research Institute has officially committed to promoting snack bar culture. In collaboration with the All Japan Snack Federation and Office Nagamo, we are launching various projects to leverage snack bars for business and social communication. This seminar marks the first step in that initiative.

Registration & Contact Information

Organizer: Yano Research Institute
Snack Promotion Project Office
Email: xbusiness@yano.co.jp

Co-organizers:

• All Japan Snack Federation
• Office Nagamo

We look forward to your participation!