Snack Yano Kei: Business Seminar at a Traditional Japanese pub

Yano Research Institute presents "Snack Yano Kei" - a monthly business seminar held in an intimate and engaging setting.

Our goal is to foster in-depth and insightful discussions with participants, leveraging our extensive market research data and industry expertise. "Snack Yano Kei" provides a unique opportunity to explore diverse industries, market trends, and social developments - often discuss topics that are rarely covered in daytime business seminars.

With drinks, snacks, and even the occasional song, this seminar blends business insights with a lively, relaxed atmosphere.
 

The New Business Uncle® is Here! Kabeuchi*(Interactive idea feedback session) Night at Snack Yano Kei
- Overcoming the “Three Lacks” in New Business Development– and Beyond!
(Snack Yano Kei Vol. 5 March 29, 2025)

The “three lacks” faced by many new business developers:
No experience or skills. No one to consult. No budget.

For those struggling with such issues, the New Business Uncle® will give you a passionate boost at Snack Yano Kei!

He’ll share stories based on his 20+ years of experience, followed by Kabeuchi* session where he’ll respond to your concerns. (*Kabeuchi means sharing ideas to get feedback, not solutions, in order to refine your thinking and gain new perspectives.)
As your go-to “new business doctor,” he’s here to fully support your challenge.

If you’re struggling with new business development, please join us!
You’ll receive original materials filled with useful hints for your projects.

Message from the New Business Uncle®:

In today’s world, even major corporations can no longer launch new businesses on their own. It has become essential to deepen alliances and partnerships with other companies.
From building cross-industry partnerships—such as between major electronics makers and large trading company groups—to driving commercialization projects, I have gained practical experience over more than two decades.
Based on the “realities” of new business I’ve encountered throughout my career as the New Business Uncle®, I hope to support all companies, teams, and individuals working hard in new business development.
I look forward to welcoming you at Snack Yano Kei.

Speakers:            

Lecturer: Keiichiro Mori, CEO, Hexagon Bridge LLC / The New Business Uncle®
Navigator: Katsuhito Matsushima, Chief Researcher, X Business, Yano Research Institute

Special Complimentary Material:
Original materials with useful tips for new business development.

Schedule

17:30 – Reception Opens
(Please bring your seminar ticket)

18:00 – Opening & Welcome Toast
(Non-alcoholic options available)

18:05 – Part 1: The Birth of the New Business Uncle®
A look back on 20+ years leading up to the birth of the New Business Uncle®, with real-life stories from the frontlines.
→The pain of launching new businesses, told through talk & commentary!

18:40 – Part 2: The New Business Uncle®’s Method for ‘Kabeuchi’
A new weapon for overcoming the three “lacks” in new business development:
How to fully leverage your “new business doctor”—your trusted go-to advisor.

→Deepen your understanding of the 'Kabeuchi' method—how to effectively share your ideas, receive feedback, and refine your thinking to develop better insights."

19:00 – Midpoint Break & Toast (?)
A relaxed session for networking with speakers and participants.

19:15 – Part 3: Visutainment Time
Live 'Kabeuchi' session between participants and the New Business Uncle®.

→ Time to put 'Kabeuchi' into practice!
19:45 – Key Takeaways
Recap of essential data and insights from the event.

19:50 – Networking & Open Discussion
(Depending on the mood, karaoke might be an option!)

20:00 – Group Photo & Closing

This seminar offers exclusive, data-driven insights that you won't find in a typical event! Participants will receive seminar materials and market research data from Yano Research Institute.

Note: The content is subject to slight modifications.

 

Event Details

Date & Time: Thursday, May 29, 2025, 18:00 - 20:00
Participation Fee: JPY 22,000 (incl. tax)
Includes unlimited drinks, snacks, and seminar materials.
Venue: Snack Tama-chan
Dear City Akasaka 102, B1F, 4-2-3 Akasaka, Minato-ku, Tokyo

Nearest Stations: Akasaka-mitsuke Station, Akasaka Station

Capacity: 20 participants (First-come, first-served)

Registration

Registration For the Seminar

(You will jump to the registration page in Japanese.)

For inquiries in English, please click here.

Registration Deadline: 5:00 p.m. (JST), Tuesday, May 27, 2025

Cancellation Policy & Registration Terms

• Registration will close once the maximum capacity (20 participants) is reached.
• After registration, we will send you an invoice and a seminar ticket.
• The participation fee must be paid either by the day before the event or within one week of receiving the invoice.
• Cancellations after payment will not be accepted.
• If a registered participant is unable to attend on the event day, no make-up session will be provided. However, a substitute from the same organization may attend in their place upon prior notice to our office.

Why Host This Seminar at a Snack Bar?

Yano Research Institute supports Japan’s snack bar culture. More than just drinking establishments, snack bars have long served as hubs for business networking and social engagement since the Showa era. They provide a unique setting where people can learn life lessons, social etiquette, and build meaningful connections.

In today’s digital age, interpersonal communication is declining, leading to increased loneliness and social isolation. However, snack bars are gaining attention from sociologists and ???unicipal representatives as a potential solution to these societal challenges.

As a leading market research firm, Yano Research Institute has officially committed to promoting snack bar culture. In collaboration with the All Japan Snack Federation and Office Nagamo, we are launching various projects to leverage snack bars for business and social communication. This seminar marks the first step in that initiative.

Registration & Contact Information

Organizer: Yano Research Institute
Snack Promotion Project Office
Email: xbusiness@yano.co.jp

Co-organizers:

• All Japan Snack Federation
• Office Nagamo

We look forward to your participation!