Snack Yano Kei: Business Seminar at a Traditional Japanese pub

Yano Research Institute presents "Snack Yano Kei" - a monthly business seminar held in an intimate and engaging setting.

Our goal is to foster in-depth and insightful discussions with participants, leveraging our extensive market research data and industry expertise. "Snack Yano Kei" provides a unique opportunity to explore diverse industries, market trends, and social developments - often discuss topics that are rarely covered in daytime business seminars.

With drinks, snacks, and even the occasional song, this seminar blends business insights with a lively, relaxed atmosphere.
 

Discussing Changes in the Housing Industry! - In-depth Analysis of the Impact of the Revised Building Energy Efficiency Act on the Home Energy Equipment Industry - (Snack Yano Kei Vol. 4, April 24, 2025)

As part of ongoing energy efficiency policies across various sectors aimed at achieving a decarbonized society and meeting the 2030 greenhouse gas reduction targets, the "Revised Building Energy Efficiency Act" took effect in April 2025. This legislation is expected to bring significant structural changes to related markets such as housing, construction, and installation. Our expert researchers in the home equipment sector will provide an in-depth analysis of the home energy equipment market, including water heaters, solar power generation, and energy storage systems.

Speakers:            

Satoru Nishida (Senior Manager, Consumer Industry Group, Lifestyle, Consumer, Environment & Service Industry Unit, Yano Research Institute)

Tatsuya Kamiyama (Researcher, Consumer Industry Group, Lifestyle, Consumer, Environment & Service Industry Unit, Yano Research Institute)

Navigator: Katsuhito Matsushima (Chief Researcher, X Business, Yano Research Institute)

Special Complimentary Material:

Housing Industry White Paper (Equipment Section)- 2024 Edition [Summary Version] (Covering water heaters, kitchen appliances, and energy generation equipment)

Schedule

17:30 – Reception Opens

(Please bring your seminar ticket)

18:00 – Opening & Welcome Toast
(Non-alcoholic options available)

18:05 – Session 1: "Evolving Marketing Strategies!"
How can snack bars contribute to marketing activities? Our navigator will provide an engaging prelude by discussing the concept of "Real SNS" and its significance.

18:20 – Session 2: Discussing Changes in the Housing Industry! - In-depth Analysis of the Impact of the Revised Building Energy Efficiency Act on the Home Energy Equipment Industry

Now that the 'Revised Building Energy Efficiency Act' has come into effect, significant structural changes are expected to take place in related markets such as housing, construction, and installation. Our expert researchers in the home equipment sector will provide an in-depth analysis of the home energy equipment market, including water heaters, solar power generation, and energy storage systems.

19:00 – Midpoint Break & Toast (?)
A relaxed session for networking with speakers and participants.

19:15 – Session 3: "Bizutainment Time!"
An interactive discussion on changes in the housing industry. Let’s experience "Bizutainment", combining business insights and entertainment, firsthand!

19:45 – Key Takeaways
Recap of essential data and insights from the event.

19:50 – Networking & Open Discussion
(Depending on the mood, karaoke might be an option!)

20:00 – Group Photo & Closing

This seminar offers exclusive, data-driven insights that you won't find in a typical event! Participants will receive seminar materials and market research data from Yano Research Institute.

Note: The content is subject to slight modifications.

 

Event Details

Date & Time: Thursday, April 24, 2025, 18:00 - 20:00
Participation Fee: JPY 22,000 (incl. tax)
Includes unlimited drinks, snacks, and seminar materials.
Venue: Snack Tama-chan
Dear City Akasaka 102, B1F, 4-2-3 Akasaka, Minato-ku, Tokyo

Nearest Stations: Akasaka-mitsuke Station, Akasaka Station

Capacity: 20 participants (First-come, first-served)

Application

Apply For the Seminar

(You will jump to the application page in Japanese.)

For inquiries in English, please click here.

Application Deadline: 5:00 p.m. (JST), Tuesday, April 22, 2025

Cancellation Policy & Registration Terms

• Registration will close once the maximum capacity (20 participants) is reached.
• After registration, we will send you an invoice and a seminar ticket.
• The participation fee must be paid either by the day before the event or within one week of receiving the invoice.
• Cancellations after payment will not be accepted.
• If a registered participant is unable to attend on the event day, no make-up session will be provided. However, a substitute from the same organization may attend in their place upon prior notice to our office.

 

Why Host This Seminar at a Snack Bar?

Yano Research Institute supports Japan’s snack bar culture. More than just drinking establishments, snack bars have long served as hubs for business networking and social engagement since the Showa era. They provide a unique setting where people can learn life lessons, social etiquette, and build meaningful connections.

In today’s digital age, interpersonal communication is declining, leading to increased loneliness and social isolation. However, snack bars are gaining attention from sociologists and ???unicipal representatives as a potential solution to these societal challenges.

As a leading market research firm, Yano Research Institute has officially committed to promoting snack bar culture. In collaboration with the All Japan Snack Federation and Office Nagamo, we are launching various projects to leverage snack bars for business and social communication. This seminar marks the first step in that initiative.

Registration & Contact Information

Organizer: Yano Research Institute
Snack Promotion Project Office
Email: xbusiness@yano.co.jp

Co-organizers:

• All Japan Snack Federation
• Office Nagamo

We look forward to your participation!