2025/03/10

WHATS Seminar Vol. 210 [Online] “Outlook for Japan’s Tourism Market in 2030: The Possibility and Challenges of Achieving 60 Million Japan-bound Tourists”

WHATS Seminar Vol. 210 [Online] titled above will be held on Monday, March 10, 2025

[Seminar Overview]

  • 4:00 p.m. – 4:50 p.m.

Outlook for Japan’s Tourism Market in 2030: The Possibility and Challenges of Achieving 60 Million Japan-bound Tourists

The tourism industry was severely impacted by the COVID-19 pandemic. However, in 2024, the number of inbound visitors to Japan reached a record high of 36.87 million, with total spending by foreign tourists amounting to 8.1395 trillion yen, highlighting a strong recovery driven by international travelers.

At the same time, concerns such as overtourism and regional disparities in tourism pose potential mid/long-term challenges. This seminar will explore strategies to address these issues and further expand the tourism market towards 2030.

  1. Factors Behind the Surge in Japan-bound Tourism
  2. Trends by Industry Sector
  3. Japan’s 2030 Tourism Goals: Feasibility & Challenges
  4. Market Size Forecast for 2030

Speaker: Asami Matsuo, Researcher, Consumer Marketing Unit,

Yano Research Institute Ltd.

  • 4:50 p.m. – 5:00 p.m.
      Q&A Session

[Seminar Outline]

Date and Time: 4:00p.m. – 5:00 p.m. (JST), Monday, March 10, 2025

Venue: Online Live Streaming

The seminar will be live-streamed through "Deliveru", an online streaming platform provided by Facio Inc.

Fee: 5,000 yen (tax excluded) / 5,500 yen (tax included)
How to Participate:
      After completing your application, we will send your access ID the day before the seminar.


Application:

Apply For the Seminar

(You will jump to the application page in Japanese.)

For inquiries in English, please click here.

Application Deadline: 5:00 p.m. (JST), Friday, March 7, 2025


Notes:
This seminar will be conducted in Japanese.

・After your application, we will send an invoice by postal mail.
・Please transfer the participation fee by the day before the event or within one week of receiving the invoice.
・Cancellations will not be accepted after payment.
・Please note that participation may be restricted depending on the applicant's industry or job function.


Cancellation Policy

Cancellations made after 3:00 p.m. (JST) on the business day before the event or on the day of the event without prior notice will incur a full participation fee charge, regardless of payment status.


Contact:
TEL: +81 3-5371-6901

Customer Service Center

Yano Research Institute Ltd.