Confectionery (Cakes, donuts, cream puffs, Madeleines/financiers, rolled cakes, Baumkuchen, cream caramels, jelly, chocolate, cookies/biscuits, rice crackers, beans snacks, potato/corn chips, crisps, chewing gams, candies/toffees, Japanese traditional confectioneries (manju, etc.,) Chinese traditional confectionery

Manufacturers, importers, wholesalers, and retailers

Inbound tourism demand impacted the Japanese confectionery market in 2025. Although the market grew steadily overall, it was negatively affected by a reluctance to visit Japan due to unscientific rumors about disaster predictions and political statements. As for domestic consumption, increases in commodity prices and a savings-oriented mindset also negatively impacted the market. Additionally, extreme heat and prolonged high temperatures caused ice cream sales to surge but delayed the appropriate season for unbaked sweets.
Price hikes continued in FY2025. Despite a slight decline in sales volume, companies increased revenues due to higher unit selling prices. Consequently, the estimated market size increased.  

I. Current Status of Japanese & Western-Style Confectionery and Desserts Market

1. Transition of Total Market Size
2. Transition of Market Size by Product
3. Transition of Market Size by Sales Channel
4. Market Size Forecast
5. Noteworthy Topics
   1) Sweet trends in 2025
   2) Measures against rising raw material prices and their impact
   3) Brand development by manufacturing retailers
   4) Domestic tourism trends and the effects of Expo 2025 Osaka, Kansai
   5) Status of inbound tourism demand recovery
   6) Trends in overseas development
   7) Trends in sweets sold by convenience stores (CVS)

II. Market Trends by Product Category

1. Japanese-Style Confectionery Market
   1) Market overview and market size transition
   2) Trends by sales channel
   3) Trends by distribution channel
2. Western-Style Confectionery Market
   1) Market overview and market size transition
   2) Trends by sales channel
   3) Trends by distribution channel
3. Dessert Market (Yogurt, Caramel Custard, Jelly, Other Chilled Desserts)
   1) Market overview and market size transition
   2) Yogurt market
   3) Dessert market (caramel custard, jelly, other chilled desserts)
4. Ice Cream Market
   1) Overview of ice cream market, market size trends
   2) Trends by ice cream type
   3) Trends by sales channel and market size transition (FY2023-FY2025 forecast)
   4) Ice cream share rankings (FY2023-FY2024)
   5) Market size transition by product type (personal/multi-pack/premium/business-use)
   6) Trends by Product

III. Market Trends by Sales Channel

1. Trends of the Manufacturing Retailer Channel
   1) Department stores
   2) Large commercial facilities, shopping centers
   3) Commercial facilities within railway stations
   4) Commercial facilities in the vicinity of railway stations
   5) Airports
   6) Parking areas, service areas
2. Trends in Distributor Channel
   1) Mass merchandisers, supermarkets
   2) Convenience stores

IV. Rankings among Market Players

• Sales Ranking of Japanese and Western-Style Confectionery and Desserts
• Transition of Japanese and Western-Style confectionery and Dessert sales in related companies
• Transition of Market Shares among Related Companies

V. Company Profiles

• Manufacturing Retailers: 17 Companies
• Distributors: 9 Companies
• Dessert Companies: 18 companies