Motorbikes and Electric Motorbikes

Manufacturers

In a world of continued global inflation and political unrest, motorbikes have been reappraised for their flexibility and low total cost of ownership (TCO), as a means of personal mobility. Reevaluated as a mobility for common people, motorbike sales robustly increased to reach 59.9 million units in 2024. In India, the largest market, sales grew 11.5% year over year due to increased demand in rural regions and accelerated government spending, including for the PM Gati Shakti initiative, which drove the global market. Many ASEAN countries also experienced robust economic growth due to recovering export and domestic demand, achieving positive year-over-year growth, with the exception of Thailand.

Nevertheless, momentum to electrify motorbikes has waned. This is because electric motorbikes have become less price-competitive due to the reduction or the elimination of subsidies in Europe and Taiwan. India experienced subsidy fraud by some manufacturers, as well as a resurgence of concerns about battery safety. The resale price issue of electric motorbikes is also beginning to be recognized throughout the region, including ASEAN. These factors have also prevented the acceptance of electric motorbikes in price-sensitive Asia. This marks a clear turning point from the "electrification will save the day" period of the early 2020s. 

This report provides an overview of the motorbike market from various perspectives, including vehicle-electricity separation, component technologies, and market player trends.

I    Motorbike Market Overview

1. The Research Scopes
2. History and Present of Motorbike Market
3. Reason why electric motorbikes are demanded:
4. Problems and Excellence in Electric Motorbikes
   Problem 1) Development of laws, regulations, and standards (Japan)
   Problem 2) Vehicle prices, battery prices
   Problem 3) Cruising distance
   Problem 4) Decisions from myriad of feeding methods
   Problem 5) Value generation from motorbikes used for fun
   Excellence 1) Subsidy for purchase
   Excellence 2) Fuel cost
   Excellence 3) Maintenance
   Excellence 4) Acceleration, quietness
   Excellence 5) Congeniality between corporate social responsibility and battery swapping
   Excellence 6) Potential of DC charging
   Excellence 7) Potential of hybrid two-wheel vehicle
5. Trend of Small Electric Mobility that can be Competitors
   1) Electric bicycle
   2) E-scooter
   3) Electric microcar
6. Fleet Demand Can Expand Demand for Electric Motorbikes
   1) European sharing services have been in shakeout
   2) Electric motorbike share increasing in gigantic market in India
   3) Two decacorn companies from Southeast Asia facing a transitional period
   4) In Taiwan, another competition between Gogoro and KYMCO has been observed, this time in terms of shared services
7. Battery swapping systems that can be the key to spreading electric motorbikes
   1) Battery swapping should be advanced in “Aufheben” way, lifting the advantages while abolishing the disadvantages.
   2) Dynamic pricing that must be considered an optimal business model
   3) Status of Vehicle-Electricity Separation in Each Country
   4) Struggling for supremacy between SBMC (Swappable Battery Motorcycle Consortium) VS PBGN (Powered by Gogoro Network)

II    Current Status of Motorbike Market by Region

1. Market Size
2. Motorbike Market Overview by Region
3. Japan
4. Europe
5. USA
6. India
7. China
8. Taiwan
9. Indonesia
10. Vietnam
11. Thailand
12. Philippines
13. Malaysia
14. Pakistan
15. Noteworthy other regions (Nigeria, Turkey, Bangladesh, Brazil, CLM (Cambodia, Laos, and Myanmar))

III    Market Trends of Noteworthy Components

1) Component Outline
2) Technological trends, trends of market players
3) Delivery matrix
4) Market share by manufacturer
5) Market size forecast

1. Fuel Injectors
2. AC (Alternating Current) Generators
3. ABS (Anti-lock braking system)
4. Drive system
5. Batteries
6. Other noteworthy components (electronic suspension control (or ESC) system, oxygen sensor system, motorcycle meters/displays)

IV    Latest Trends of Leading Motorbike Manufacturers

1. Honda
2. Yamaha
3. Suzuki
4. Kawasaki Motors
5. BMW Motorrad
6. Piaggio
7. HARLEY DAVIDSON
8. Grand River
9. Loncin
10. KYMCO
11. Gogoro
12. Hero MotoCorp
13. Bajaj Auto
14. TVS Motor
15. Noteworthy Electric Motorbike Manufacturers
    ・aidea
    ・Silence
    ・Vmoto
    ・Askoll
    ・Energica Motor
    ・Zero motorcycles
    ・Yadea
    ・NIU
    ・Luyuan
    ・AIMA
    ・ZEEHO (CF MOTO)
    ・Ninebot
    ・Ather Energy
    ・Hero Electric
    ・Okinawa Scooters
    ・OLA Electric
    ・Vinfast
    ・Pega
    ・PT WIMA (GESITS)