I. General Overview

  1. Trends in My Account Page Initiatives

1.1.　Positioning of the My Account Page — Two Key Challenges to Overcome

Figure 1: Two Key Challenges Embedded in the My Account Page

1.2.　Enhancements in My Account Page Services

  2. Trends in Smartphone Application Initiatives

2.1. Launch Timing — Smartphone Applications Introduced Around 2020

Figure 2: Changes in the External Environment in the Automotive Industry (Overview) 

2.2. Function Comparison

 2.2.1. Common Functions — Features Similar to Those in My Account Page and Event Applications
2.2.2. Differentiated Functions — Functionality Varies According to Each Company’s Market Positioning
Figure 3: Function Comparison Table 

2.3. Content Strategies Including Campaigns Designed for Everyday Use

Figure 4: Positioning Map Based on Content Offerings
Figure 5: Overview of Content Offerings

2.4. Approaches Targeting Non-Subscribers

  3. Future Initiatives
                 Figure 6: Future Initiatives by Interviewed Companies

II. Trends in Initiatives by Individual Operators

1. STNet
2. JCOM
3. ​Sony Network Communications