Survey Participants: A total of 10,000 men and women across Japan, aged 20 to 69

Survey Results

【Trends by Occasion】

1. Comparison by Occasion
2. Trends by Individual Occasion

2-1. Valentine’s Day
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-2. White Day
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-3. Hinamatsuri (Girls’ Day)
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-4. Children’s Day
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-5. Mother’s Day
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-6. Father’s Day
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-7. Mid-Year Gift (Ochugen)
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-8. Respect for the Aged Day
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-9. Year-End Gift (Oseibo)
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-10. Christmas
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-11. Birthdays
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-12. Wedding Anniversaries
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-13. Host/Hostess Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-14. Souvenirs
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-15. Small Gifts (Petite Gifts)
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-16. Coming-of-Age Gifts and Return Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-17. School Entrance/Graduation and Employment Celebration Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-18. Return Gifts for School Entrance/Graduation and Employment
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-19. Wedding Gifts and Return Gifts (Excluding Wedding Favors)
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-20. Wedding Favors
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-21. Baby Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-22. Baby Return Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-23. Get-Well and Recovery Gifts and Return Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-24. Shichi-Go-San (7-5-3) Celebration Gifts and Return Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-25. New Home/New Housewarming Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-26. Longevity Celebration Gifts and Return Gifts
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

2-27. Return Gifts for Condolences and Memorial Services
(Gifting Status, Average Number of Gifts Purchased, Average Total Spending, Gift Items, Purchase Channels)

【Trends by Gift Item】

• Reasons for Purchasing by Gift Item Category

【Other Gift-Related Trends】

1. Experience Receiving Gifts from Corporations or Local Governments
2. 2-1. Experience Using Digital Gifting Services
   2-2. Digital Gift Purchase Amounts by Occasion
3. Awareness of Longevity Celebrations

Survey Questionnaire