Gift Market 2024: Consumer Survey

Language:
Japanese
Product Code No:
R66200701
Issued In:
2024/12
#of Pages:
113
Publication Cycle:
  
Format:
PDF

Price

Optional Excel File Available

An Excel data file is available as an optional purchase, exclusively for buyers of this market research report. To add it to your order, select "Add Excel File to Order" below.
50,000 yen ($309.85)
(excluding consumption tax)
100,000 yen ($619.69)
(excluding consumption tax)
150,000 yen ($929.54)
(excluding consumption tax)
※PDF Regular
100,000 yen ($619.69)
※PDF Corporate
200,000 yen ($1,239.39)
※PDF Global Corporate
300,000 yen ($1,859.08)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 161.37 yen , 2026/07/06 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Gift industry

Research Target:

Consumers

Research Content:

Consumer Survey

  • Sample: A total of 10,000 men and women between the age of 20s to 60s
  • Survey items: 
- Gifting occasions (wedding/engagement, funeral/condolence, anniversaries, mother’s day, father’s day, Christmas, birthdays, etc.)
- Gift items, number of items per occasion, total price paid per occasion, where they purchased (food, beverages, flowers, plants, jewelries, electronics, books, gift cards, experience voucher, etc.)
- Reasons for selecting the item (per item)
- Experience of using "gift delivery service"/"anonymous gift service" (services that allow a person to send a gift to someone without needing to know their residential address)
- Trends regarding corporate gifts (experience, occasions, items)

Excel Data Description:

Available as an Excel option:

  • Raw data for 10,000 survey respondents
  • Respondent demographic attributes
  • Consumer survey questionnaire
  • Raw data codebook (variable labels)
  • Individual respondent-level data

Price

Optional Excel File Available

An Excel data file is available as an optional purchase, exclusively for buyers of this market research report. To add it to your order, select "Add Excel File to Order" below.
50,000 yen ($309.85)
(excluding consumption tax)
100,000 yen ($619.69)
(excluding consumption tax)
150,000 yen ($929.54)
(excluding consumption tax)
※PDF Regular
100,000 yen ($619.69)
※PDF Corporate
200,000 yen ($1,239.39)
※PDF Global Corporate
300,000 yen ($1,859.08)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 161.37 yen , 2026/07/06 Japan)
*Scope of Each License Type