Feminine Care and FemTech Market 2024 (Consumer Goods & Services): Consumer Survey Data
Coverage: (Product/service)
Femcare & Femtech
Research Target:
Samples: 10,000 women in their 20s to 60s
Research Content:
Questionnaires on:
- Recognition level of Femcare & Femtech (terms like “Femtech”, “Maletech (Homtech, Mentech)”, and “Gendered Innovation”)
- Concerns/disorder specific to women, health awareness, method of addressing concerns
- Purchase & use of Femcare & Femtech products/services; price of products/services; reason for purchase/use; customer loyalty
- Customer loyalty
- Changes that have occurred due to wider recognition of FemTech
- Expectations on men’s involvement in addressing health issues specific to women
<Target Products & Services>
Menstruation-related items/services (period [absorbent] panty, menstrual cup, period tracking app, etc.), supplement (for sterility/pregnancy/postpartum care, menopause, etc.), pregnancy test kit/ ovulation test kit, basal thermometer, self-syringe kit, pelvic support belt, pregnancy-safe skincare items, apps for fertility care and prenatal care (ovulation management, in vitro fertilization support, etc.), endometrial flora check kit, incontinence care items, equol test kit, vaginal/intimate care items, perioperative care items for women after surgeries for gynecologic cancers, mailed test kit, online birth control pill prescription & delivery service, hormone test kit, self-pleasure items, items for pelvic floor muscle exercises, test kit on venereal diseases, etc.