Female Care and FemTech Market (Consumer Goods & Services) 2023: Consumer Survey Data
Coverage: (Product/service)
Female Care, FemTech, MaleTech, Healthcare, Medical, Medication, Prescription
Research Target:
10,079 women in their 20s to 60s nationwide
Research Content:
[Awareness of FemTech]
1-1. Awareness of the Word “FemTech”
1-2. Awareness of the Word “FemTech” (by Age Group)
2-1. Awareness of the Word “MaleTech (MenTech)”
2-2. Awareness of the Word “MaleTech (MenTech)” (by Age Group)
3-1. Awareness of the Word “Gendered Innovations”
3-2. Awareness of the Word “Gendered Innovations” (by Age Group)
[Health Concerns and Disorders]
4-1. Women’s Health Concerns and Disorders
4-2. Women’s Health Concerns and Disorders (by Age Group)
5-1. How to Take Care of and How to Deal with Women’s Health Concerns and Disorders
5-2. How to Take Care of and How to Deal with Women’s Health Concerns and Disorders (by Age Group)
[Awareness of Women’s Healthcare Goods/Services]
6-1. Women’s Healthcare Goods/Services that Respondents Know
6-2. Women’s Healthcare Goods/Services that Respondents Know (Online Pill Prescription and Delivery Services) (Comparison with the Previous Year)
6-3. Women’s Healthcare Goods/Services that Respondents Know (by Age Group)
[Trends of Purchase/Use of Women’s Healthcare Goods/Services]
7-1-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sanitary Products)
7-1-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sanitary Products) (by Age Group)
7-2-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Infertility and Fertility Products / Prenatal and Postnatal Care Products)
7-2-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Infertility and Fertility Products / Prenatal and Postnatal Care Products) (by Age Group)
7-3-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Menopause Care Products)
7-3-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Menopause Care Products) (by Age Group)
7-4-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Women’s Healthcare Products)
7-4-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Women’s Healthcare Products) (by Age Group)
7-5-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sexual Wellness Products)
7-5-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sexual Wellness Products) (by Age Group)
7-6-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (All Products)
[Purchase Price]
8-1. Average Price of the Products Purchased/Used (2021)
8-2. Average Price of the Products Purchased/Used (2022)
8-3. Average Price of the Products Purchased/Used (2023)
[Customer Loyalty]
9-1. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Sanitary Products)
9-2. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Infertility and Fertility Products / Prenatal and Postnatal Care Products)
9-3. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Menopause Care Products)
9-4. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Women’s Healthcare Products)
9-5. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Sexual Wellness Products)
9-6. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (All Products)
[Purchase of Women’s Healthcare Goods]
10-1. The Place Where the Respondents Got Attracted by the Goods
10-2. The Place Where the Respondents Got Attracted by the Goods (by Age Group)
[Changes that Have Occurred Due to the Expansion of the FemTech Market]
11-1. How Comfortable the Respondents are to Talk about Women’s Health Concerns and Disorders with Others
11-2. How Comfortable the Respondents are to Talk about Women’s Health Concerns and Disorders with Others (by Age Group)
[Expectations of Men Regarding Women’s Health Concerns]
12-1. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Target)
12-2. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Target) (by Age Group)
12-3. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Concern)
12-4. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Concern) (by Age Group)
13-1. Women’s Health Concerns that the Respondents Want to Share with Men (by Target)
13-2. Women’s Health Concerns that the Respondents Want to Share with Men (by Target) (by Age Group)
13-3. Women’s Health Concerns that the Respondents Want to Share with Men (by Concern)
13-4. Women’s Health Concerns that the Respondents Want to Share with Men (by Concern) (by Age Group)