Feminine Care, FemTech, MaleTech, Healthcare, Medical, Medication, Prescription

10,079 women in their 20s to 60s nationwide

[Awareness of FemTech]

1-1. Awareness of the Word “FemTech”

1-2. Awareness of the Word “FemTech” (by Age Group)

2-1. Awareness of the Word “MaleTech (MenTech)”

2-2. Awareness of the Word “MaleTech (MenTech)” (by Age Group)

3-1. Awareness of the Word “Gendered Innovations”

3-2. Awareness of the Word “Gendered Innovations” (by Age Group)

[Health Concerns and Disorders]

4-1. Women’s Health Concerns and Disorders

4-2. Women’s Health Concerns and Disorders (by Age Group)

5-1. How to Take Care of and How to Deal with Women’s Health Concerns and Disorders

5-2. How to Take Care of and How to Deal with Women’s Health Concerns and Disorders (by Age Group)

[Awareness of Women’s Healthcare Goods/Services]

6-1. Women’s Healthcare Goods/Services that Respondents Know

6-2. Women’s Healthcare Goods/Services that Respondents Know (Online Pill Prescription and Delivery Services) (Comparison with the Previous Year)

6-3. Women’s Healthcare Goods/Services that Respondents Know (by Age Group)

[Trends of Purchase/Use of Women’s Healthcare Goods/Services]

7-1-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sanitary Products)

7-1-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sanitary Products) (by Age Group)

7-2-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Infertility and Fertility Products / Prenatal and Postnatal Care Products)

7-2-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Infertility and Fertility Products / Prenatal and Postnatal Care Products) (by Age Group)

7-3-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Menopause Care Products)

7-3-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Menopause Care Products) (by Age Group)

7-4-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Women’s Healthcare Products)

7-4-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Women’s Healthcare Products) (by Age Group)

7-5-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sexual Wellness Products)

7-5-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sexual Wellness Products) (by Age Group)

7-6-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (All Products)

[Purchase Price]

8-1. Average Price of the Products Purchased/Used (2021)

8-2. Average Price of the Products Purchased/Used (2022)

8-3. Average Price of the Products Purchased/Used (2023)

[Customer Loyalty]

9-1. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Sanitary Products)

9-2. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Infertility and Fertility Products / Prenatal and Postnatal Care Products)

9-3. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Menopause Care Products)

9-4. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Women’s Healthcare Products)

9-5. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Sexual Wellness Products)

9-6. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (All Products)

[Purchase of Women’s Healthcare Goods]

10-1. The Place Where the Respondents Got Attracted by the Goods

10-2. The Place Where the Respondents Got Attracted by the Goods (by Age Group)

[Changes that Have Occurred Due to the Expansion of the FemTech Market]

11-1. How Comfortable the Respondents are to Talk about Women’s Health Concerns and Disorders with Others

11-2. How Comfortable the Respondents are to Talk about Women’s Health Concerns and Disorders with Others (by Age Group)

[Expectations of Men Regarding Women’s Health Concerns]

12-1. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Target)

12-2. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Target) (by Age Group)

12-3. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Concern)

12-4. To What Extent Men Should Have General Knowledge of Women’s Health Concerns (by Concern) (by Age Group)

13-1. Women’s Health Concerns that the Respondents Want to Share with Men (by Target)

13-2. Women’s Health Concerns that the Respondents Want to Share with Men (by Target) (by Age Group)

13-3. Women’s Health Concerns that the Respondents Want to Share with Men (by Concern)

13-4. Women’s Health Concerns that the Respondents Want to Share with Men (by Concern) (by Age Group)

The Excel file includes raw data of a questionnaire collected from consumer survey.