gifts, celebration, ceremony, occasions, anniversary, wedding, funeral, souvenir, Christmas

[Trends by Occasion]

1. Comparison Between Occasions

2. Trends by Occasion (Overall, by Gender, average number of purchases, average total Amount, by Item Purchased, and by Purchase Channel)

2-1. Valentine’s Day

2-2. White Day

2-3. Girls’ Day/Doll’s Day

2-4. Children’s Day

2-5. Mid-Year Gifts

2-6. Mother’s Day

2-7. Father’s Day

2-8. Respect-for-the-Aged Day

2-9. Year-End Gifts

2-10. Christmas Day

2-11. Birthday

2-12. Wedding Anniversary

2-13. Hospitality Gifts

2-14. Souvenirs

2-15. Small Gifts

2-16. Coming-of-Age Gifts and Return Gifts

2-17. Congratulatory Gifts for Entering School/Employment

2-18. Return Gifts for Congratulatory Gifts for Entering School/Employment

2-19. Wedding Gifts and Returns *Excluding Wedding Favors

2-20. Wedding Favors

2-21. Baby Shower Gifts

2-22. Return Gifts for Baby Shower Gifts

2-23. Get-Well-Soon Gifts and Celebrate Recovery Gifts

2-24. Shichi-Go-San Gifts (Celebrating Three- and Seven-Year-Old Girls, and Five-Year-Old Boys) and Return Gifts

2-25. Housewarming Gifts

2-26. Longevity Gifts and Return Gifts

2-27. Presents in Return for a Funeral Offering and in Return for a Memorial Service

[Trends of Gifts for Yourself]

1. Comparison Between Occasions

[Other Gift Trends]

1. People’s Attitudes toward Increases and Decreases in Opportunities of Giving Gifts in the Pre-COVID-19 Society and Post-COVID-19 Society

2. Changes in Occasions of Purchasing Gifts in the Pre-COVID-19 Society and Post-COVID-19 Society

3. Experience of Using “Social Gift” Services