Gift Industry 2022: Consumer Survey Data
Coverage: (Product/service)
gifts, celebration, ceremony, occasions, anniversary, wedding, funeral, souvenir, Christmas
Research Content:
[Trends by Occasion]
1. Comparison Between Occasions
2. Trends by Occasion (Overall, by Gender, average number of purchases, average total Amount, by Item Purchased, and by Purchase Channel)
2-1. Valentine’s Day
2-2. White Day
2-3. Girls’ Day/Doll’s Day
2-4. Children’s Day
2-5. Mid-Year Gifts
2-6. Mother’s Day
2-7. Father’s Day
2-8. Respect-for-the-Aged Day
2-9. Year-End Gifts
2-10. Christmas Day
2-11. Birthday
2-12. Wedding Anniversary
2-13. Hospitality Gifts
2-14. Souvenirs
2-15. Small Gifts
2-16. Coming-of-Age Gifts and Return Gifts
2-17. Congratulatory Gifts for Entering School/Employment
2-18. Return Gifts for Congratulatory Gifts for Entering School/Employment
2-19. Wedding Gifts and Returns *Excluding Wedding Favors
2-20. Wedding Favors
2-21. Baby Shower Gifts
2-22. Return Gifts for Baby Shower Gifts
2-23. Get-Well-Soon Gifts and Celebrate Recovery Gifts
2-24. Shichi-Go-San Gifts (Celebrating Three- and Seven-Year-Old Girls, and Five-Year-Old Boys) and Return Gifts
2-25. Housewarming Gifts
2-26. Longevity Gifts and Return Gifts
2-27. Presents in Return for a Funeral Offering and in Return for a Memorial Service
[Trends of Gifts for Yourself]
1. Comparison Between Occasions
[Other Gift Trends]
1. People’s Attitudes toward Increases and Decreases in Opportunities of Giving Gifts in the Pre-COVID-19 Society and Post-COVID-19 Society
2. Changes in Occasions of Purchasing Gifts in the Pre-COVID-19 Society and Post-COVID-19 Society
3. Experience of Using “Social Gift” Services