Trading Card Games, Analog (Non-Digital) Games

I. Trends in the Trading Card Game Market

1. Definition of the Market

2. Market Structure

3. Market Trends

4. Market Size Transition

5. Manufacturers’ Strategies and Business Deployment

Wizards of the Coast LLC

Konami Digital Entertainment Co., Ltd.

TOMY Company, Ltd.

BANDAI CO., LTD.

Bushiroad Inc.

BROCCOLI Co., Ltd.

The Pokémon Company

6. Manufacturers’ Market Share

7. Current Situation of Distribution of Trading Cards

Trading Card Specialty Stores

Home Appliance Stores

E-commerce

Chain Stores Specializing in Toys

General Merchandise Stores

Hobby Shops

Convenience Stores

Other Stores

8. Market Share by Distribution Channel

II. Individual Profiles of Major Manufacturers

Wizards of the Coast LLC

Konami Digital Entertainment Co., Ltd.

TOMY Company, Ltd.

Bushiroad Inc.

BROCCOLI Co., Ltd.

The Pokémon Company

III. Result of Questionnaire Survey of Users/Players of Trading Card Games

1. Survey Overview

2. Survey Results: All Analog (Non-Digital) Games (4 Kinds of Games in Total)

1) The Occurrence Rate of the 4 Kinds of Analog Games

2) Levels of Overlapping of Interests among the 4 Kinds of Analog Games

3) Attributes of Analog Game Users/Players

Composition by: i. Gender / ii. Age / iii. Place of Residence / iv. Marriage Status / v. Occupation

3. Survey Results: Trading Card Games

1) Attributes of Trading Card Game Users/Players

Composition by: i. Gender / ii. Age / iii. Place of Residence / iv. Marriage Status / v. Occupation

2) What Other Interests Do Trading Card Game Users/Players Have?

3) Playing Status of Trading Card Game Users/Players

i. Frequency of Playing Games / ii. Place of Playing Games / iii. How Many Years or Months You Have been Playing Games / iv. Who You Play Games with / v. Annual Consumption Amount / vi. Whether You Play Games Digitally / vii. Purchase Channels of Games / viii. Intention to Continue the Hobby Before and After the COVID-19 Pandemic

4) Features of Trading Card Game Users/Players

i. The Number of Games Owned / ii. Reasons for Games Becoming a Hobby / iii. Favorite Trading Card Games / iv. Information Sources / v. Frequency of Posting Games-Related Posts on Social Media / vi. Events You Participate in / vii. Groups or Club Activities You Belong to / viii. The Number of Members of Your Groups or Club Activities / ix. Attractiveness of Trading Card Games / x. Self Diagnosis (20 Items)

5) Experience of Playing Trading Card Games Outside of Hobbies of All Analog (Non-Digital) Game (4 Kinds of Games in Total) Users/Players