[Awareness of FemTech]

1-1. Awareness of the Word “FemTech”

1-2. Awareness of the Word “FemTech” (by Age Group)

[Health Concerns and Disorders]

2-1. Women’s Health Concerns and Disorders

2-2. Women’s Health Concerns and Disorders (by Age Group)

3-1. How to Take Care of and How to Deal with Women’s Health Concerns and Disorders

3-2. How to Take Care of and How to Deal with Women’s Health Concerns and Disorders (by Age Group)

[Awareness of Women’s Healthcare Goods/Services]

4-1. Women’s Healthcare Goods/Services that Respondents Know

- Incontinence Underwear

- Menstrual Cups and Discs

- Non-polymer (Cotton) Sanitary Pads

- Cloth Sanitary Pads

- Period Tracker Apps

- Supplements (Folic Acid, Minerals, Vitamins, etc.)

- Pregnancy / Ovulation Testing Kits

- Pelvic Support Belts, Maternity Belts, and Postpartum Shapewear

- Maternity Underwear and Maternity Wear

- Skincare Products during Pregnancy

- Social Media for Those Trying to Conceive

- Apps for Those Trying to Conceive (Ovulation Tracker Apps, IVF Apps, etc.)

- Fertility Treatment Information and Clinic Search Websites

- Fertility Concierge Services

- Intrauterine Flora Testing Kits

- Ovarian Age Testing Kits

- Apps for Pregnant and Nursing Women (Nutrition, Health Management, Tracking, etc.)

- Online Consultation Services for Pregnant and Nursing Women

- Supplements (Soy Isoflavone / Equol, Black Cohosh, Vitamins, etc.)

- Herbal Medicine / Kampo (Tokisyakuyakusanryo, Keishibukuryoganryo, Kamishoyosan, Tokakujokito, etc.)

- Menopausal Skincare Products

- Health Management Apps for Menopausal Generation

- Online Consultation Services for Menopausal Generation

- Equol Testing Kits

- Supplements (for PMS, Hormone-Related, etc.)

- Herbal Medicine / Kampo (for PMS, Hormone-Related Issues, etc.)

- Intimate Care Products

- Gynecologic Cancer (Breast Cancer, Cervical Cancer, etc.) Post-surgery Care Products (Elastic Stockings, Post-surgery Bras / Underwear)

- Night Bras

- Thermal Underwear

- Gynecological Cancer Testing Kits by Mail

- Online Pill Prescription and Delivery Services (for PMS, Menstrual Cramps, Hormone-Related Issues, etc.)

- Online Herbal Medicine / Kampo Prescription and Delivery Services

- Hormone Testing Kits

- Self-Pleasure Products

- Vaginal Training Products

- Online Pill Prescription and Delivery Services (Contraceptive Pills, Emergency Contraceptive Pills, etc.)

- STD Testing Kits

4-2. Women’s Healthcare Goods/Services that Respondents Know (by Age Group)

[Trends of Purchase/Use of Women’s Healthcare Goods/Services]

5-1-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sanitary Products)

5-1-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sanitary Products) (by Age Group)

5-2-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Infertility and Fertility Products / Prenatal and Postnatal Care Products)

5-2-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Infertility and Fertility Products / Prenatal and Postnatal Care Products) (by Age Group)

5-3-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Menopause Care Products)

5-3-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Menopause Care Products) (by Age Group)

5-4-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Women’s Healthcare Products)

5-4-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Women’s Healthcare Products) (by Age Group)

5-5-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sexual Wellness Products)

5-5-2. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (Sexual Wellness Products) (by Age Group)

5-6-1. Whether or Not Respondents Have Purchased/Used the Selected Women’s Healthcare Items/Service, and Future Intentions to Purchase/Use Them (All Products)

[Purchase Price]

6-1. Average Price of the Products Purchased/Used (2019)

6-2. Average Price of the Products Purchased/Used (2020)

6-3. Average Price of the Products Purchased/Used (2021)

[Customer Loyalty]

7-1. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Sanitary Products)

7-2. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Infertility and Fertility Products / Prenatal and Postnatal Care Products)

7-3. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Menopause Care Products)

7-4. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Women’s Healthcare Products)

7-5. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (Sexual Wellness Products)

7-6. Intention of Respondents to Recommend Specific Women’s Healthcare Goods and Services to Their Friends, Colleagues, or Family (All Products)

[Purchase of Women’s Healthcare Goods]

8-1. The Place Where the Respondents Purchased the Products

8-2. The Place Where the Respondents Purchased the Products (by Age Group)

9-1. Important Factors When the Respondents Purchased the Products

9-2. Important Factors When the Respondents Purchased the Products (by Age Group)

10-1. The Place Where the Respondents Got Attracted by the Products

10-2. The Place Where the Respondents Got Attracted by the Products (by Age Group)